Digital Cousin

1. Website Design; Usability: Usability is critical to engage your visitor and ensure they are able to access the information they need, quickly and easily. According to Adobe, 38% of people will stop engaging with a website if the layout is unattractive.

2. Website Design; Responsive: Mobile Users are 5 times more likely to abandon their task if the site isn’t optimized for mobile. Ensure your website is responsive. 4 out of 5 consumers now shop on smartphones.

3. Website Design; Contact Information: 51% of people think “thorough contact information” is the most important piece of information often missing from a company website.

4. Website Design; The Landing Page: Once on a company’s homepage, 86% of visitors want to see information about that company’s products or services. Industry experts claim that you have 10 seconds to leave an impression before the visitor leaves the website.

5. Website Design; Browse before you buy: 81% of shoppers research before buying, so the ability to search for products in a simplistic, quick way, is crucial for buyer engagement. 47% of people expect a web page to load in two seconds or less, whilst 40% of people will leave a website if it takes more than 3 seconds to load.

6. Website Design; Video a key ingredient: Video helps a huge 73% of people to buy a product or service. Always consider video when designing your website, as a means of engaging, explaining and converting.

7. Website Design; Link with E-Mail Marketing: Capturing user information and generating personalised emails, has shown that 8 out of 10 consumers who signed up for emails within a website ultimately made a purchase based on what they received.

8. Website Design; Men love their coupons: Studies have shown, that men are significantly more likely than women to scan a coupon or QR code, to access information.

9. Website Design; Measure everything: 73% of companies have no idea why consumers abandon their shopping carts without buying. It’s critical you analyse and monitor the consumer journey, to prevent the loss of sales. Customer Experience technology will allow you to do this effectively.

10. Website Design; Test Everything: 73% of companies in Internet Retail, use an A/B testing platform to determine what designs and promotions work effectively.

We’d love to talk to you about your website design and how to build your site in order to maximise sales and customer engagement.

Digital Cousin. Making Life Easier. Managing All Your Development Needs.

Further information can be found at www.digitalcousin.com