Digital Catalyst

This quick and comprehensive guide takes you through the SEO fundamentals. If you’re new to SEO, we recommend you go through the contents in the given order. However, if you already have an overview and are looking to review a specific topic, feel free to jump to the section of your choice.

Thebenefits of a Facebookmarketing presence for businesses are numerous. Facebook allows businesses to connect with current and potential customers regularly. This way, they can effectively advertise the products and services to their target audience. Through this, customers can receive business information directly from the business.

How do you maintain the continuity of your business consistently? Every entrepreneur is always looking for new strategies to improve their business and pique customer interest.

The evolution of lead generation as one of the most sought-after techniques in the corporate world is not without its reason. The lead generation strategy has enabled businesses to stay consistent and nurture their clientele.

Globally, there are around 3 billion users of social media. For any business, that is a significant customer base. Digital marketing entails increasing user interaction and brand awareness by sharing content. A social media marketing company can help you develop pertinent content that appeals to the demographic you wish to reach.

SEO or Search Engine Optimization is an effective social media marketing tool employed to boost the promotional outcomes for a brand or a business. An SEO tool can help a website get more people to visit it by showing up more in search results.

The way a business treats its customers has changed significantly in the modern world. The introduction of the internet has transformed the marketing world completely. Business organizations must now adopt digital marketing strategies to enhance their brands’ reach and online visibility.

In today’s digital era, people have become wiser. The digital world has transformed, as how we communicate, re8ceive, and share information has changed significantly. People spend so much time on the internet to gain knowledge before making a purchase decision.

Did you ever wonder why some sites rank higher than others based on keywords relevant to their business? Strategically implementing the SEO tool is key to ranking high in these SERP results.

What is SEO?

Optimizing a website for increased visibility in organic search engine results is known as Search Engine Optimization (SEO). SEO is an essential part of any online marketing strategy. Search engine optimization, or SEO, entails improving the visibility of a website in natural or unpaid search results.

It would be best to consider both the pros and cons of SEO when implementing it in your business. Below we will explore these pros and cons.

SEO Advantages

1. Gains the trust of customers

Top ranking on search results pages will make consumers believe that you’re the best choice. In search engine results lists, up to 40% of users click on the first results if they need a fast answer. Consumers won’t be aware of the SEO practices that elevated you to the top of the list, so they’ll rely on your reputation as an industry leader. Even if you lose your ranking position, this title will have a lasting impact.

2. Measurable results

Search engine optimization allows you to track the long-term results of your efforts. SEO software lets you see how much traffic your site receives, what keywords you rank on, and how long visitors spend on each page. It’s an easy way to determine if any keyword adjustments need to be made, which pages are improved, or where your traffic originates.

3. Increase targeted traffic

Typically, people use search engines to find specific solutions to immediate problems or needs. When people search for a service you offer, you want to appear among the first results. Paid ads always appear at the top of the results, but 70% to 80% of users ignore those paid ads and stick with organic results. It’s precisely these searchers you want to target and entice to your company.

Email marketing is still one of the most effective online activities, despite changes in recent years. Given the changes in technology, it’s sometimes difficult to decide whether to choose email marketing or not.  This article gives an overview of the advantages and disadvantages of email marketing and helps you make a decision. Most importantly, you will get insights into how to maintain a strong customer relationship using email marketing techniques.

What is email marketing?

Email marketing is creating newsletters and emails to promote a business or present products and services. It can be done via email, fax, online banner, other platforms, and text messages to mobile phones.

Email marketing is a very effective sales technique that can help garner interest in your product or service. It’s been around for a long time, and whether you’re a large brick-and-mortar business or a fledgling startup, you can use email marketing to build brand awareness, drive sales, and ensure profitability. 

Email marketing is a cost-effective way to connect with your customers and tell them about the latest products and services you offer. It is one of the oldest forms of marketing, but it’s also one of the most effective. 

That’s because email is not only a channel that consumers use regularly, but it also allows you to communicate directly with your customers in a way that doesn’t feel like traditional advertising.

According to the 2017 Email Marketing Benchmarks, Budgets, and Trends report, email marketing has an average ROI of $38 for every dollar spent.

Advantages of email marketing:

The investment cost is low:

With email, you can send an unlimited number of messages at an extremely low cost per message. This makes it easy for small businesses on a limited budget to use this strategy effectively, while larger companies can send more targeted messages at a higher cost per message.

An eye-catching email will do half your work:

Beautifully-designed newsletters with great content will ensure your audience will enjoy opening your emails and maybe even look forward to receiving them! 

It maximizes the effectiveness of your email marketing. Not only that, but it helps ensure all of your information is laid out in a way that’s easy for readers to understand and remember.

Email marketing is permission-based.

Email marketing is permission-based. If someone joins your mailing list, they want to receive messages from you. Your messages don’t interrupt or get in their way — they choose to read them.

You can segment your lists to improve targeting and personalization.

You can segment your lists to improve targeting and personalization. For example, if you have multiple products or services, you can send different emails based on whic+h product/service each person signed up for or purchased from in the past.

Do you have a local business? Are you looking for your business website to rank at the top of search engines?

This article will share with you a few of the most important things that you can do to help your local business rank at the top of search engines and what to stay away from if you want to rank your business in front of potential new customers.

Want to produce good results by increasing website traffic, leads, and sales for your site? The short answer is SEO (search engine optimization). But there is more to it. If you want to do SEO well, you should be aware of what it is, how search engines work and how you can rank your website higher.

You’ve likely heard the term SEO before but aren’t sure how to use SEO for local business. But SEO is such a huge part of your online marketing strategy that it’s not something you can ignore.

What is SEO?

SEO is a term used in marketing and advertising. It is the process of improving the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results—which are generally displayed as unpaid listings based on a combination of relevance and popularity. Search engines use algorithms to determine where a web page should rank in its search results. The goal of SEO is to improve those rankings so that your website gets more traffic from search engines. SEO can be done manually or by using automated software tools such as keyword research tools, backlink checkers, etc. It does not guarantee 100% success, but it will surely give you good results if done properly and for long-term benefits.

What is Local SEO?

Local SEO is a way to get your company’s website to rank for local keywords relevant to your business in the search results. It is all about getting your business ranking highly in a Google search for keywords related to your location or industry.

These rankings can be very valuable because they help people find you when looking specifically for businesses in their area. 

Local SEO is a subset of SEO (search engine optimization). It aims to rank your website on a map-based search result when someone searches for your business’ name or address.

It also involves optimizing websites and content to be well-positioned for Google searches. Still, it goes further than that by focusing on making sure that your site appears first when someone searches for businesses near them.

When you perform local SEO, you’re changing your website to make it more relevant to customers in your area. In other words, you’re improving the experience for users who are actively seeking businesses like yours.

With such an important role in driving foot traffic to your store, you must understand how local SEO works and what you can do to optimize your site.

The first step is understanding the difference between SEO and Local SEO.

Difference between SEO and Local SEO

SEO refers to any tactics that help improve your website’s visibility in search engines like Google or Bing without paying for ads. This includes keyword research, on-page optimization, link building, and content creation.

Local SEO is one type of SEO that focuses on ranking locally relevant results at the top of search engine results pages (SERPs). As opposed to general keywords that anyone could use around

In the former, your website will be ranked higher in search engines for general keywords, whereas in the latter, your website will be ranked higher for specific locations.

SEO is one of the most important parts of a local SEO strategy. There are tons of different SEO strategies out there.

But there’s one that works best for local businesses: Local SEO is different from general search engine optimization (SEO) because it uses the fact that people are looking for local businesses when they’re in their area.

You might think this means you can create an account on Yelp, add some photos and reviews, and be done with it. That will get you started, but there are several other necessary steps you need to take to succeed at local SEO:

To help you with this, we’ll discuss the dos and don’ts of SEO, how to get started and why it’s essential for local businesses.

SEO for Local Business – Dos and Don’ts

DO: 

1. Create a Google My Business page

The first step in any local SEO campaign is creating a Google My Business page. This allows you to add all the necessary information about your business and appear on Google Maps and Google Search results, including phone numbers, addresses, photos, etc.

2. Create location-based landing pages

Do use location-based landing pages to target specific locations. If someone searches for “restaurants near me,” you want the best results possible, so create a page with that exact title that targets only those users who searched for that term, not just anyone who sees it when they’re browsing online.

3. Optimize page titles and meta descriptions for local keywords

Local search engines like Yelp, Google Places, and Yahoo! Local rely heavily on page titles and meta descriptions to determine whether or not a page should be included in their results. These pages must include relevant keywords that help users find the content they’re looking for — like “Orange County SEO.”

4. Add NAP & Map Details to the Footer of Your Site

There are many things you can do to make your website more visible on Google. One of the most important things is to add your business name, address, and phone number (NAP) in the footer of your site.

It’s easy for people who visit your site to find this information, but it’s also important for search engines. The NAP helps them understand who you are and where you’re located. This information should be consistent across all of your websites and listings. 

With the myriad of ways to advertise your business online, paid search marketing (PPC) is one of the most cost-effective tools available to you.

Marketers often pay the conversion rates that are not realistic and think of PPC ads as a doorway to a store without trying to collect them. Making a successful PPC campaign is useless unless you ensure that users can find your site more easily. 

What is PPC?

Pay-per-click marketing, or PPC advertising, is a type of online marketing in which advertisers pay to have their ads displayed in a search engine’s sponsored links. This is usually done through an ad auction.

PPC advertising commonly employs the use of pay-per-click (PPC) advertisements. Advertisers bid on keywords relevant to their target market, and these keywords are used to deliver related advertisements to web users searching for specific products or services.

PPC advertising is used by companies of all sizes and across various industries. The advantage of PPC is its effective targeting, quick implementation, and measurable results; it allows marketers to reach people who are actively looking for specific products and services at the right time.

Pay per Click advertising is a colorful area of the advertising industry. This type of advertising has many advantages, including quick implementation and measurable results. 

Advertisers can set up campaigns that target users based on their geographic location, language preference, device type, and even individual web pages they visit.

Conversion rate is a buzzword in the search engine optimizer world. It is one of the essential elements of PPC marketing and directly impacts both ROI and total revenue.

However, not many people know how to get the best out of PPC campaigns and gain conversions at a low cost. 

Finding the balance between high conversion rates and relatively low cost per conversion can be difficult, especially for factors outside the PPC campaign. Nevertheless, you can optimize the conversion rates by certain vital elements.

Here are key elements to optimize the conversion rates for PPC campaign.

1. Keyword selection: Keywords are the words or phrases that people type into the search engine to find what they are looking for. The more specific the keyword, the better it will perform in search results. However, there is also a balance between specificity and volume of searches that needs to be considered when deciding on keywords in your account. If a keyword has too little volume or competition, it’s best to avoid it altogether.

2. Landing page experience: A good landing page experience includes an introductory offer or discount with clear information about what visitors can expect if they sign up or make an order on your site. A well-designed landing page provides visitors with all of the information they need before asking them to complete any form fields or submit personal information (such as email address).

Have you ever wondered how successful websites like Google earn money? The answer is through advertising. Advertisers pay big bucks for their ads to be displayed next to relevant content, ultimately increasing the click-through rate (CTR). The more traffic a website receives, the more money is generated. That’s why keywords are essential; they drive traffic. 

Have you ever wondered how successful websites like Google earn money? The answer is through advertising. Advertisers pay big bucks for their ads to be displayed next to relevant content, ultimately increasing the click-through rate (CTR). The more traffic a website receives, the more money is generated. That’s why keywords are essential; they drive traffic. 

If you want to make money online or even start a successful website, you must learn to use keywords correctly. Using the right keywords will boost your website, and you can gain more visitors. However, using the wrong keywords might make it more difficult for people to find what they want, decreasing traffic. If they don’t find what they want quickly, they will leave and not return.

Keywords

A keyword is like a word or a phrase that people use to find stuff on Google. People also use keywords for searches outside of Google. Keywords play a key role in helping you find the right audience when you build your website.

To master, understanding these four types of keywords for paid search is critical. The right keywords will allow you to appear in the search queries your target audience uses. When it comes to Paid Search, Google and PPC professionals use three (formerly four) types of keywords. One more very relevant keyword to fully understand is the negative keyword. 

Let’s look into the Four types of keywords for Paid Search?

1.  Negative Keywords (Selecting those not to target)

Identifying which searches you don’t want your ads to appear for is the first step. If you are advertising a waterfront wedding venue in the middle of the woods, your ad will appear when someone searches for “waterfront wedding venues.” Once your advertisement appears and is clicked, your website visitors will quickly realize that your venue is not near the water, but is surrounded by trees and nature. And they may leave your website forever.

If you add “waterfront” as a negative keyword, your ads will not appear for that search. Additionally, you can add your competitors as a negative keyword if that is not your intention. Checking search terms 2-3 times a week ensures our keywords trigger the right searches. To avoid reusing your negative keyword list in other campaigns, keep a running list of negative terms (like worst or terrible) your business does not serve.

 2. Broad Keywords

Many people consider broad keywords as the default keyword type. There is no punctuation around the keywords when you plug the keywords into a campaign. Broad keywords are commonly used by Google and Bing in conjunction with their “smart bidding” campaigns and AI so that they can identify the users’ intent and display your ads to them. In general, broad keywords are the best because they tend to have the lowest cost-per-click and will give you the broadest reach. However, you may be using these keywords for an unrelated purpose.

Keep an eye on your campaigns and create a list of negative keywords as you go. These keywords will be matched to misspellings, synonyms, related searches, words out of order, and anything else Google’s AI determines relevant. However, it would help if you were cautious when choosing broad keywords. It would be best if you were careful not to get irrelevant clicks while they can help you get a lot of clicks.

 3. Phrase Match Keywords

Keywords that are surrounded by quotation marks are known as phrase match keywords. Search queries must match a phrase keyword if they contain all the words or at least close variations, in the same order without any words in between, and include additional words before or after. 

Misspellings, singular and plural words, acronyms, abbreviations, accents, and other close variants are also present. In the search engine optimization world, consider these as the best keywords because you can use long-tail keywords that indicate a high degree of commercial intent and that the user is closer to making a purchase decision.

4. Exact Match Keywords

Relevance is highest for exact match keywords, but reach is lowest. Only those searches that match the keywords exactly will appear when exact match keywords are put into brackets. Keywords of this type typically have a higher average cost-per-click, but they can be more rewarding for conversions.

With the upcoming Google Analytics 4 release, the question of what is the difference between Google Analytics 4 and Universal Analytics is more relevant than ever. Since the Google Analytics team announced version 4 back in February, there has been confusion about what to expect when GA4 releases and whether you need to take any action if you have already installed Universal Analytics.

Google Analytics is a free service offered by Google that enables businesses to get detailed reports about their sites traffic and usage. The name of the service was changed from Google Analytics to Universal Analytics to unify the data collection for different web properties. It’s used by millions of websites to better understand their visitors, optimize the user experience, and increase conversions.

What is Google Analytics 4(GA4)?

The next-generation measurement system Google Analytics 4, replaces Universal Analytics. From July 1, 2023, Universal Analytics properties will not process new hits. As a result, it would be good to prepare for the transition from Universal Analytics to Google Analytics 4.

Google describes it as an enhanced version of its famous data collection and traffic analysis software. Google Analytics 4 is very different from the traditional ‘Universal’ Analytics.

Many vital features make Google Analytics 4 very different from its predecessor. One of the main differences is the new data modeling feature, which uses AI to fill in data gaps where cookie consent rules might block traditional Analytics, block JavaScript, or focus on privacy.

Moreover, Google Analytics’ new default interface is very different from what it used to be. According to Google, the new Google Analytics provides a next-generation approach to privacy-first tracking, cross-channel measurement, and artificial intelligence-based predictive data at the same time.

Google Analytics draws data for website traffic and user behavior by applying Google’s advanced machine learning models rather than relying on hits coming from every page.

Google Analytics 4 is built on the same platform like Google Analytics 2019 and its “App + Web” system. It was primarily focused on cross-channel data, which meant that users could be tracked across apps, software, and websites. This means that its primary goal is to change how data is presented to focus more on users – namely, the user journey from the first visit to the final conversion.

What Is Universal Analytics?

Universal Analytics is the present version of Google’s web analytics platform. It was introduced at the end of 2012 as a replacement for Google Analytics v3 (GAV3), in use since 2007. This version has several significant changes that make it more powerful and easier to use than its predecessor.

Universal Analytics tracks all devices that access your website — not just computers with traditional browsers — so it captures mobile devices and tablets, and PCs with full browsers like Chrome or Internet Explorer.

It also makes it much easier to track eCommerce transactions to see how often people add products to their shopping carts but don’t buy anything; this information can help improve your conversion rates and increase sales revenue.

Here are some of the most important differences between Google Analytics 4 vs. Universal Analytics.

Search engines like Google, Bing, and others let you type in words to search for what you’re looking for. Google shows relevant results to the terms entered in the search box, regardless of whether they are organic or paid. 

Keyword selection is a significant part of your campaign, as it decides where your ad will appear. People searching for keywords related to your products or services will be more likely to click. Use the search terms report to find out which keywords your competitors bid on and see if there are any that you could add to your campaign.

Keywords can make your business website stand out from your competitors by increasing traffic. Bidding on relevant keywords is the best way to get your ads to show up. Let’s see how keywords play significant dividends in traffic generation and how their usage is crucial for other marketing channels.

What are keywords?

A keyword is a word or phrase that a user searches for. The user might be looking for a particular solution, purchasing information, or simply more about the topic.

Importance of keywords for different Digital Marketing Channels like SEO, SEM, PPC, etc.

Since the advent of the Internet, businesses have recognized the importance of keywords. Keywords are critical for SEO, SEM, and PPC. If you choose the wrong keywords, you will fail to acquire leads from your target audience. You must use the right keywords to get maximum traffic on your website, eventually increasing sales and revenue. The keyword should describe the page’s content and be used in titles and meta descriptions.

It is essential to use relevant keywords in the content. Different types of keywords are discussed below:

Various Types of Keywords:

You should be aware of four types of keywords, especially when creating content. These are:

Informational keywords

To find out information or solve problems. They are not used to buying products or services but rather to learn about a topic in more detail. For example, if you want to find information about hybrid cars, you can search for the term ‘hybrid car.’

Navigational keywords

To locate a particular website, service, organization, or product related to their search topic. For example, if you wanted to go directly to Hybrids’ website and view information about their products, you would search for the term ‘Hybrids.’ 

Commercial keywords

Commercial keywords are used to locate businesses that offer products or services related to keywords typed into search engines. This type of keyword identifies what type of product or service someone wants to know, where they need to go and what they need to do to get what they’re looking for. For example, if you are looking for a new digital camera, you would search for ‘digital camera reviews.’ 

Keep up with the latest trends and conversations on Twitter Ads, one of the most popular social media platforms. The app helps you discover which shows people are watching, what social media challenges they are taking, and more.

Your daily use of Twitter may include following your favorite brands and participating in trending conversations. Could Twitter be beneficial to your business as well?

Twitter has many benefits for businesses, but you may not understand how to use it. This article explains why Twitter is so relevant to promoting your business and how to get the most out of it.

Here’s what you need to know about the benefits of advertising on Twitter and how it can help change the perception of your brand and boost sales if you’re still unsure.

Advertise on Twitter to close abandoned sales opportunities:

Visitors abandoning shopping carts can be frustrating for marketers since they struggle with closing uncompleted sales. You can reach out to people you’re searching for with Twitter Ads, and they can interact with your ad. This is one of the many benefits of engaging with Twitter Ads.

To accomplish this, all you need to do is import the emails of abandoned cart customers from your ecommerce website, build Tailored Audience lists, and launch a Twitter Ad campaign to entice these people to visit your website and close a sale.

Promote your business on Twitter to get quick leads:

You can gain traction and increase the number of prospects in your database by utilizing Twitter ads as part of your digital and social marketing strategy. You can direct Promoted Tweets or Twitter cards to your website in various ways, such as advertising an upcoming event that asks users to register or promoting a piece of meaningful content that you think will connect with your audience on Twitter.

YouTube advertising is advertising on the online video sharing platform Youtube, promoting video content, or in relevant YouTube search terms. YouTube advertising can only be done through Google Ads since YouTube is owned by Google.

Companies can use YouTube advertising as a whole or with display campaigns by using its many different video ad formats.YouTube advertising is one of the easiest ways to promote your own business. You’ve probably seen a lot of video advertisements while watching your favorite shows or programs. Using video ads to grow your business is a smart move.

Youtube has more than two billion monthly logged-in users, and 500 hours of video content are uploaded every minute. On average, each Youtube visitor spends 11 minutes and 24 seconds on the site per day, and every visit results in 6.5 pageviews.

Companies that advertise on YouTube have many opportunities to expand their online marketing strategies. Companies are expected to spend over 5.5 billion on Youtube advertising within the next five years.

A quality video ad online can impact an advertising campaign and bring more results than any other form of online marketing. Using YouTube ads in your content distribution strategies, and incorporating video into your content marketing strategy, is essential for a modern online marketing strategy.

We have a guide on how to rank videos on YouTube organically if you are interested in growing your channel. Youtube ads can help companies increase brand awareness, boost sales, interact with their target audiences, promote events, or share helpful product or service-related content with their customers.

Knowing more about advertising on YouTube is beneficial. If you do not understand how they benefit you, keep reading. Let’s explore some benefits youtube offers to you.

Have A Higher Engagement Rate:

Video advertisements are a very effective way to engage your audience and make your content. Memorable. When people are bombarded with advertisements, you need to make sure your content stands out. An ad that stands out and grabs the viewer’s attention is ideal on YouTube? Creating memorable and effective video ads will help your business increase sales, engage users, and hopefully drive ad recall, vital to any growing business.

YouTube has a vast and unique reach:

YouTube is a global phenomenon with a vast reach. YouTube has 2 billion users that view almost 5 billion videos every day. The most downloaded iOS app in 2018 was YouTube, and it had more downloads than other popular platforms such as Facebook and Snapchat. Additionally, 50% more people use YouTube instead of Facebook to make purchasing decisions.

Today’s digital landscape has radically changed consumer-business dynamics. Due to the presence of enormous Digital channels, the behavior of consumers has changed. Consumers can determine how and when to receive information. They can now rely on the internet to learn more about your business.

Recent studies reveal that video marketing is the most effective method for interacting with consumers and delivering information regarding brands and products that catch their attention.

In surveys conducted by different media, 88% percent of marketers indicated that video marketing was their preferred method for marketing purposes. Even consumers are interested in opening video messages over text messages from businesses as marketing information.

Digital marketers are advised to use YouTube video marketing and alter their strategies according to varying business requirements. It is more effective to provide information in a form that consumers are ready to consume. There is a high chance of conversions when people are persuaded using video marketing.

Use YouTube to reach a massive audience by capturing their attention:

According to a study, the average attention span of the audience is eight and a half seconds. But the fact is that it’s hard to draw a user’s attention and keep it to capture his time.

Video marketing attracts the attention of marketers’ target audiences. This is because our brains are hardwired to react to visual cues more than any other cue.

YouTube video views are more than 7 billion a day, which is proof of the popularity of videos.

Visual perception and processing account for 50% of the brain’s activity.

Information can be recognized in the brain in as little as 13 milliseconds.

By adding a link to your YouTube channel or video on your webpage or blog, you will trick the human brain into watching the video.

Utilize it for repurposing content and strengthening sales pitches:

A strong sales pitch is crucial to persuade customers to buy your product. You can only sell when you have a compelling value proposition. The text on the webpage content is only read by 28%; the remaining is left unread even though the text contains a strengthening sales pitch.

Using a video to convey your message can strengthen your pitch. Customers prefer to watch videos, but they also retain 95 percent more information. Videos convey more information in a way that’s entertaining and informative at the same time. 

The ratio is 8:2 when watching video content and reading text content. Utilize the expertise and resources of a YouTube video marketing agency to help your value proposition convert.

The benefits of a Facebook marketing presence for businesses are numerous. Facebook allows businesses to connect with current and potential customers regularly. In this way, they can effectively advertise the products and services to their target audience. Through this, customers can receive business information directly from the business. 

Some people say Facebook is no longer worth advertising due to the advent of other social media platforms. It continues to effectively drive traffic to your website and convert it into customers.

Check out these benefits of branding your business with Facebook marketing in 2022.

Accessibility to a Wider Audience

Facebook is undoubtedly a great advertising platform for businesses. A large audience of all demographics can be reached, as Facebook has more than 2.6 billion users worldwide, according to Statista, 2020. You can find your desired audience profile no matter whom you cater your business to as Facebook attracts users of all generations.

Associate with both B2B and B2C businesses

You might think that through Facebook marketing, you can only advertise to B2C businesses. It is surprising to learn that B2B businesses also run Facebook campaigns and spend about 74% more of their time than any other. The B2B market is competitive, so be advanced in leveraging Facebook. 

With the proper targeting, ad format, messaging, and off-Facebook user experience on your site, you do have a chance to succeed. B2B targets often forget that they are still targets even after they leave the office or are online to grab a snack between work engagements. Neither of them is different. By remarketing to them on Facebook, you can remain in their minds. For targeting new users, Facebook offers the following segments that are well suited for B2B: Employer name, Job title, Employment industry, Interest industry, Employer company size, Business travelers. 

Multimodal targeting with full-funnel engagement

Facebook is the only platform that caters to the users at any stage of their engagement journey. Its ad formats, targeting options, and measurement capabilities align nicely with any marketing strategy. It is helpful whether a customer is at the upper stage of the funnel or the lower stage. For the awareness stage, Facebook’s sponsored stories, video ads, and carousel ads are effective ways to draw someone’s attention without being too direct. 

If the user doesn’t want to consider your message, he will move forward, but it is the chance for you to engage them with delighting visuals and unique content that adds value. The goal is not to portray benefits. Showing something exciting will motivate users to conduct further research when the time is right. You can reach mid-funnel users through six different benefits of Facebook marketing solutions (i.e., those in the consideration phase). In addition, they allow you to engage users on Facebook and drive off-Facebook actions that involve users interacting with content on your website.

If driving traffic to your website is the main objective, then Facebook is the right platform for you. Transaction-oriented marketers can be benefitted. Use the custom buttons provided by Facebook to improve your ads.