Ethnographic Observations at Toys R Us
#20 Lots of kids play it, I want to play too!
Two boys play at the LEGO pit – they are making a lot of noise and laughing loudly. Another boy nearby peeks his head out of the isle to see what is happening, he notices the two boys. He trots towards the pit, slowing down near it and makes his way to the empty pit. A while later, the three boys are “battling” LEGOs with each other – by then another two boys have moved to the area watching them intently from the back. When one of the observing boys tries to move towards an occupied pit, the boy at that particular pit “hugs” the pit area. The observing boy moves back.
The attraction factor of a device is increased with the possession of said device by more children. However if the device is part of the environment insufficient space for additional participants limit the interaction between children. Children also tend to “possess” the space and objects which they interact with. It is thus important that the design supports sharing and collaboration as in this observation, sharing was not an option as there were limited amounts of LEGO blocks at the pit.
















