Digital Me: Q&A with Ana Rodić
As Ana Rodić’s online residency with D.E.A.R comes to an end, she shares her reflections with Something Human.
SOMETHING HUMAN: In your previous performance with MOVE W I TH (OUT), you have been interested in themes of connectivity and location. Could you please tell us more about the ideas in this project, and its relationship with your personal experiences?
ANA RODIĆ: It is all about communication and networking. It is important to be part of one's chosen networks, if you are dropped or you fall off from the network, you are alone, and your chances to survive are lowered.
In this project I was playing with the connection between people and spaces. As a digital character, I was doing stuff I have never done in person. I was faking becoming part of chosen social classes that I don’t belong to and I was enjoying the company of people I don’t know in real life. That was the adventure: faking, having fun, stealing...
SOMETHING HUMAN: As a writer first, how did you approach storytelling through stolen images and your own alter ego? What is the challenge in storytelling with visual material?
ANA RODIĆ: People love to look at pictures. They have less and less concentration for reading or watching videos - it is sad, but true. So I decided to play and to see if I could tell a story by posting pictures without words. And of course, it can be done. You can be funny and smart if you have something to say. It is not about the way you are going to say it, it is about what you have to say.
SOMETHING HUMAN: What process did you follow in choosing each entry and the look of your avatar, and why?
ANA RODIĆ: When you tell stories through pictures, the images must be very precise in style, colours and their atmosphere. On this aspect I worked closely with my friend and co-worker on this project: the Art Director Jelerna Grahovac.
Jelerna Grahovac: It was a challenge to visualise the digital Ana via pixel art. Ana is a really vivid and colourful character, so it was also very inspirational. My challenge in storytelling with visual materials was to find a meaningful abstract level, which yet contained touches of humor, silliness and absurdity. I adored this alter ego's trip, because it was like giving Ana's avatar another life to live, or two, or three … moreover, this was a kind of the freedom she had, to be somebody else, to see and to try different things. It was also liberating, especially when we all live half/slave lives. I felt a little of that freedom through Ana’s alter ego. In addition, I played a bit of "Let's Dress-up Ana" - a game I always loved when I was a little girl. The inspiration for themes and outfits were linked to Ana’s interests however I fed in with my ideas for each occasion on how Ana should look like.
SOMETHING HUMAN: Your residency lasted for three moths. What impact did this experience have on your practice as an artist?
ANA RODIĆ: Every experience is a kind of new “school”. It is always the adventure that tickles your curiosity, you take all your knowledge and jump bravely into something new. Rules are always shifting as time changes. It was a challenge to play with Facebook as your own media platform, to feel people reactions trough their comments and the speed of their likes. Also it was interesting to post on Tumblr first and then post chosen images on Fb to see if they are opening discussions or people were only looking at the images. Are Tumblr and Instagram new Fb? Is it all about lack of concentration, or the lack of the time?
SOMETHING HUMAN: You have just published a new book, what other projects do you have in the pipeline?
ANA RODIĆ: A new book! I will try to find a good translator and translate it in English... for my foreign friends. Also I am working on a movie script wich supports ideas of ecology, love and individualism. It should be finalised in May next year. In the meantime, I am thinking of some new live art performances.