INSIDE-Act: UnconventIonal and traNsdiSciplinary traIning among DEsign, Art, soCial sciences and digital for shaping a new immersive sTorytelling designer
This project stems from a deep reflection on the recent digital trends of the market, on the growing gap of skills in digital communication and on the emergence of the current social, environmental and economic challenges. In relation to this, the main goal of INSIDE-ACT is to develop the profile of an Immersive Storytelling Designer (ISD), able to mix methods and tools typical of Design, Performing Arts, Social sciences and Digital (DASD) in order to be able to design a strategic immersive digital communication (XR), with a view to raising awareness of EU values. Within the DASD, performing art will play a disruptive role, providing the tools to overcome disciplinary limits and build a new transdisciplinary-informal, almost “indisciplinary” methodology. To achieve this goal, INSIDE-ACT develops an innovative training package built thanks to the alliance - stimulated since the early stages of the project - among HEIs, VETs, sector representatives, clusters, digital companies and CCIs. The INSIDE-ACT training package consists of 6 modules that develop a direct training experience between companies (traditional, digital and creative) and students. The companies are an active part of the training modules and driving forces of the final intensive workshop which will lead to the creation of immersive storytelling executive experiences based on the concepts produced by the groups of learners (composed of university students and professionals from the various sectors of the DASD). This training model - as well as all the activities and outputs developed in INSIDE-ACT - will clearly show the transformative potential of strategic immersive storytelling which, in addition to disseminating European values, sensitises the community by stimulating virtuous behaviours (Transformative Design). In this sense, the ISD profile will play the role of trigger of a sustainable, inclusive and critical innovation that will disruptively fit into the imminent demands of the labour market.
ELISAVA participates mainly through WP2 (Setting up the Immersive Storytelling Designer ISD profiles), led by Manuela Valtchanova, Guim Espelt and Saúl Baeza.