Feb 20, 2024
Codecademy from Daniéla de Lange on Vimeo.
The goal of this campaign is to showcase Codecademy’s learning environment, and product features with the aim of informing the audience of what to expect from the Codecademy experience, and to show that they are more effective at helping their users reach their goals than their competitors.
This creative video campaign consist of one hero video which showcases the platform and features, and four cut-downs that drive starting a Pro or Plus trial.
C R E D I T S Creative Direction: Daniéla de Lange Storyboarding: Daniéla de Lange + Lené van Heerden Illustration Lead: Viola Hunter Illustration support: Lené van Heerden + Deoné Rabe Animation Lead: Daniéla de Lange
