VISUAL COMMUNICATION

Day group project:

Davis, N. (2024). Cost of private Covid jabs risks widening health inequalities, experts warn. The Guardian. [online] 28 Mar. Available at: https://www.theguardian.com/society/2024/mar/28/cost-of-private-covid-jabs-risks-widening-health-inequalities-experts-warn.

Pinterest. (n.d.). Pinterest. [online] Available at: https://www.pinterest.co.uk/search/pins/?q=protest%20art&rs=typed.

When will you be eligible for the Covid vaccine? (2020). BBC News. [online] 10 Dec. Available at: https://www.bbc.co.uk/news/health-55045639.

EPM Group Project:

“17 Group Project-EPM Ideas in 2024 | Environmentally Friendly Living, Zero Waste Living, Waste Free Living.” Pinterest, www.pinterest.co.uk/squidlydid11/group-project-epm/. Accessed 29 May 2024.

“Ecover Multi-Action Surface Cleaner | Waitrose & Partners.” Www.waitrose.com, www.waitrose.com/ecom/products/ecover-multi-action-surface-cleaner/455362-762308-762309?gad_source=1&gclid=Cj0KCQjwpNuyBhCuARIsANJqL9M7qWUws1vppX95OdxxH41ifNYV_syNrubX77vOo3CDl2wVPAWsG8saAueNEALw_wcB&gclsrc=aw.ds.  Accessed 29 May 2024.

“Genesis Exhibits | Trade Show Displays, Exhibits & Booths.” Genesis Exhibits, www.exhibitsbygenesis.com/?gad_source=1.  Accessed 29 May 2024.

“Sustainability | Tork UK.” Www.tork.co.uk, www.tork.co.uk/sustainability/world-leader/sustainability?gad_source=1&gclid=Cj0KCQjwpNuyBhCuARIsANJqL9NXMMek4pUS2eplJOT3L27ZPijZrLznsapO9vDuGM79_AfYwrr5e4caAn11EALw_wcB&gclsrc=aw.ds.  Accessed 29 May 2024.

Concepts of visual language:

“A Living Patchwork That Reflects the Fabric of Us.” Nice and Serious, niceandserious.com/work/national-landscapes-association-rebrand.  Accessed 29 May 2024.

“Andy Goldsworthy - Art in a Natural Environment.” BBC, 6 Dec. 2021, www.bbc.co.uk/programmes/p0114tmj. Accessed 14 Apr. 2022.

“Andy Goldsworthy Talks about Environment - Google Search.” Www.google.com, www.google.com/search?sca_esv=bc8be091688d4f3a&sxsrf=ADLYWIIu7OFBLOlu4ti4f34r9MJqa-e_BA:1716999835217&q=andy+goldsworthy+talks+about+environment&tbm=vid&source=lnms&prmd=ivnbmtz&sa=X&ved=2ahUKEwjtqofqorOGAxUHa0EAHajmDqkQ0pQJegQIEBAB&biw=1367&bih=789&dpr=1.65#fpstate=ive&vld=cid:be4491e0  Accessed 29 May 2024.

Behance. “Ecopraça 10 Anos.” Behance, 1 Feb. 2024, www.behance.net/gallery/190885163/Ecopraca-10-Anos?tracking_source=search_projects.  Accessed 29 May 2024.

---. “Wosker - Bold Font.” Behance, 1 Feb. 2024, www.behance.net/gallery/192478591/Wosker-Bold-Font. Accessed 29 May 2024.

“Being Green.” Green Man Festival, www.greenman.net/information/being-green/.

“Boardmasters Festival.” Prezi.com, prezi.com/rqodxp6nzh5m/boardmasters-festival/#:~:text=Our%20target%20audience%20is%20the.

“Energy Floors Support Coldplay with Kinetic Dancefloors.” Energy Floors, energy-floors.com/coldplay/.

“G . F Smith Accent Antique Natural PC100.” G.F Smith, www.gfsmith.com/gf-smith-accent-antique-natural-100-percent-pcw.  Accessed 29 May 2024.

Gordon, Chloe. “Visualizing the Homeyness of Honey with Pan Mazur.” DIELINE, 3 Mar. 2023, thedieline.com/honey-packaging/.  Accessed 29 May 2024.

greekfestival. “Home Page.” Athens Epidaurus Festival, aefestival.gr/?lang=en.

“Green Man Festival.” Green Man Festival, www.greenman.net/.

Green, Jared. “Andy Warhol: “Land Really Is the Best Art.”” THE DIRT, 26 Feb. 2018, dirt.asla.org/2018/02/26/andy-warhol-land-really-is-the-best-art/.

Hayes, Adam. “What Is Greenwashing? How It Works, Examples, and Statistics.” Investopedia, 22 Jan. 2024, www.investopedia.com/terms/g/greenwashing.asp.

“Home.” Greenwash, greenwash.com/?gclid=Cj0KCQjw6PGxBhCVARIsAIumnWYQmKaF0O_SWhsp3_db8gEZveFS6XH_nHUfYRsVCVlhwVJ8dzy0thsaAkvQEALw_wcB.  Accessed 29 May 2024.

“Homepage | Bournemouth 7s.” Www.bournemouth7s.com, www.bournemouth7s.com/.

“ID&C.” Idcband.com, 2023, www.idcband.com/wristbands/eco-friendly/.

“Ideas about Pollution.” Www.ted.com, www.ted.com/topics/pollution.  Accessed 29 May 2024.

“Instagram.” Www.instagram.com, www.instagram.com/thegraphicaddict/p/CwUr5khA8E9/?img_index=1.  Accessed 29 May 2024.

“Jaden Smith “Inspired” by Greta Thunberg’s Environmental “Passion.”” The Independent, 29 July 2023, www.independent.co.uk/news/uk/jaden-smith-greta-thunberg-will-smith-new-york-city-swedish-b2384297.html.

“Katrin Rodegast / Paper Art & Illustration › Barbara Magazine | Paper Art, Mural Wall Art, Jungle Illustration.” Pinterest, www.pinterest.co.uk/pin/251075747967459274/.  Accessed 29 May 2024.

Kennedy, Mark. “Coldplay Powers Green Tour with Kinetic Dance Floors, Stationary Bikes.” CBC, 17 May 2022, www.cbc.ca/news/entertainment/coldplay-green-tour-1.6456170.

“Kinetic Dancefloor.” Energy Floors, energy-floors.com/products/kinetic-dancefloor/.

Myerscough, Morag. “London Artist Whose Work Is Characterised by Boldness, Strong Use Colour and High Levels of Positive Energy - Morag Myerscough.” Www.moragmyerscough.com, www.moragmyerscough.com/.

“OFFICIAL TOMORROWLAND FLAG.” Tomorrowland Store, store.tomorrowland.com/products/official-tomorrowland-flag.

“Paper & the Environment - G.F Smith.” Www.gfsmith.com, www.gfsmith.com/paper-the-environment.

“Pentagram and Nomad’s Natural History Museum Rebrand Aims to Inspire a New Generation of Nature Lovers.” Www.itsnicethat.com, www.itsnicethat.com/news/pentagram-nomad-natural-history-museum-graphic-design-190723.

Red Bull. “Red Bull Energy Drink - Official Website :: Energy Drink :: Red Bull UK.” Www.redbull.com, 2023, www.redbull.com/gb-en/energydrink.

“Seed Paper & Biodegradable Confetti.” Botanical PaperWorks, botanicalpaperworks.com/catalog/seed-paper/#:~:text=Seed%20paper%20is%20made%20from.  Accessed 29 May 2024.

since 2013, Lisa Takahashi Lisa Takahashi has been a contributor to the blog, et al. “Rachael Louise Hibbs: Botanical Inspired Linocut Prints.” Jackson’s Art Blog, 24 June 2020, www.jacksonsart.com/blog/2020/06/24/rachael-louise-hibbs-botanical-inspired-linocut-prints/.

“SUSAN HABLE FINE ART.” HABLE, www.hableconstruction.com/susan-hable-fine-art.  Accessed 29 May 2024.

“TENZING Natural Energy.” Team TENZING, tenzingnaturalenergy.com/#:~:text=TENZING.   Accessed 29 May 2024.

The Eden Project. “Top Eco Visitor Attraction - Rainforest, Gardens & Educational Charity - Eden Project Cornwall UK.” Edenproject.com, 2014, www.edenproject.com/.

Tomorrowland. “Tomorrowland.” Tomorrowland.com, 2023, www.tomorrowland.com/en/festival/welcome.

Volunteer fdip. “Top 10 Environmental Celebrity Activists Inspiring the World to Volunteer with Climate Action to Stop Climate Change.” Www.volunteerfdip.org, 2 Feb. 2022, www.volunteerfdip.org/environmental-celebrity-activists-inspiring-the-world-to-volunteer-with-climate-action-to-stop-climate-change.

Witter, Arielle. “Documentaries on Climate in Africa to Watch ASAP.” ONE.org Global, 31 Oct. 2023, www.one.org/stories/climate-crisis-africa-documentaries-movies/?gad_source=1&gclid=Cj0KCQjwpNuyBhCuARIsANJqL9NRT75v9rFOUtnu6UlbZZPxf2_8p6gvzJBMeavdkUHwWG1YmUI8iOEaAjjuEALw_wcB . Accessed 29 May 2024.

Books:

Carroll, Ian. The Reading Festival. CreateSpace, 28 Mar. 2015.

Jeffries, Barney. Best of British Festivals. 2008.

Shaoqiang Wang. Fiesta : Branding and Identity for Festivals. Barcelona, Spain, Promopress, [Hong Kong, 2018.

Videos:

“Andy Goldsworthy - Sculpture and Art in a Natural Environment.” BBC Teach, www.bbc.co.uk/teach/class-clips-video/articles/zp4bbqt#:~:text=I%20work%20directly%20with%20the.  Accessed 29 May 2024.

“Jaden Smith Environment - Google Search.” Www.google.com, www.google.com/search?sca_esv=bc8be091688d4f3a&sxsrf=ADLYWIJhwZ8QyXcWNfs0dG3FXfUAMtY3mQ:1716999803554&q=jaden+smith+environment&tbm=vid&source=lnms&prmd=invmbtz&sa=X&ved=2ahUKEwjx3PraorOGAxUUQUEAHb3QAr8Q0pQJegQICxAB&biw=1367&bih=789&dpr=1.65#fpstate=ive&vld=cid:a86029c3.  Accessed 29 May 2024.

Cover development:

Final design:

Overall I am really happy with how this project turned out. I feel that I pushed myself to my limit during the design process, teaching myself to be brave with my design decisions in order to get the best outcomes possible. I felt during this process that I really struggled to design and create my own imagery and backtracked a lot during my idea making process however, with the advice and feedback from peers, lecturers and other designers, I managed to create a range of outcomes which work really well as a set. Although I created a wide range of elements for this brief, I made sure that each design was thoroughly thought about and carefully executed to fit with my concept. I feel that the ticket and 3D interactive installation pieces were the most successful elements that I created during this project. This is because they clearly imply and visually communicate the theme of the Impact Festival, being eco - friendly, due to the natural imagery, textures and elements such as the seed paper in the ticket and the colour scheme and leaf logo shape of the 3D installations. I feel that the second installation really helped to show the ‘make a pact’ side to my festival, keeping my younger target audience intrigued whilst encouraging them to make a pledge to help the environment whilst at the event.

Although I originally really struggled with idea making for this project, I feel I came up with some really unique ideas which have never been seen before, whilst trying out new techniques inspired by different agency’s and artists. I learnt some new skills during my experimentation and development process such as gold foiling, 3D design and illustration which is a skill I have always struggled with. Although I tried out a lot of different experiments which I did not end up using in my final designs, I feel that they were overall a really integral part to my development and overall helped me come up with some effective designs such as the plant shadow experiments.

At this stage I created a final checklist to help gather my thoughts and plan ahead

Bournemouth 7s photos:

Whilst at Bournemouth 7s festival, I collected some photos of the event to use in mock-ups or social media assets.

For my social media assets i took inspiration from ISTD worldwide Instagram as i love the way they include their logo enlarged and in a carousel format to entice the audience to want to scroll to the next slide to read what the whole logo says.

This was my try of this technique:

I tried using some of my photos that I took at Bournemouth 7s in the background to help highlight the artists names.

I decided to narrow the artists names down to just British artists as singers travel from around the world hold a large negative impact on the environments pollution levels.

I settled on the more colourful imagery from Bmth7s as this draws attention and frames the artists names well. It is also a photo of an outdoors stage in the middle of a forest (Funky Forest) which gives a more eco-friendly look and aesthetic.

For the banner designs, I wanted to design them so one banner shows the negative side effect of not having eco-friendly festivals / statistics, and the other banner showing what the Impact festival does to counteract these problems. This shocks the audience into realising how bad the statistics are, making them want to make a pact to help.

Banner 1:

This is the positive banner development. I made sure to make it more colourful and bright than the negative banner to give a clear comparison.

Banner 2:

I made sure to give the negative poster more dull colours whilst still being interesting to look at to not make the audience lose interest .

I included statistics that I found during my research into the Reading festival case study and other waste data that I found at the start of this project.

Final banner design mockups

For my design I started with just my logo in bold, this on it’s own is effective however I added in a few of my leaves and shadow images to link it with the rest of my designs and mock-ups.

I also designed the bamboo slider in the shape of the left logo to make it more unique. I also made sure to add the recycle icon to make people aware that the wristband is eco-friendly.

FINAL WRISTBAND DESIGN

FRONT:

BACK:

To start my wristband design process I looked into different materials that I could the design the wristband to be made out of. I found that the most eco-friendly and sustainable option was the recycled fabric wristband with a bamboo slider.

I took photos of wristbands I have collected from past festivals for more inspiration for designs. I noticed that they all include very bold text and not much information, just the name of the festival and sometimes the year.

On my secondary poster I have explained that i wanted to change the singers and artists to environmental talks by people that Gen Z look up to. Here are my findings about people i thought would be good to include.

JADAN SMITH:

The US rapper and actor has launched a number of his own sustainable projects and is an advocate for electrical vehicles.

Jaden Smith said he hopes to collaborate with Greta Thunberg because he is inspired by her “passion” and “fearlessness” when campaigning for environmental issues.

The US rapper and actor, 25, performed before the Swedish environmental activist spoke at a global climate strike march in New York City in 2019.

Smith, who has launched a number of his own sustainable projects and is an advocate for electric vehicles, said he would “100%” like to be involved in a similar project with Thunberg.

Jaden explained that: “Just (her) passion, education, fearlessness, standing up to adults and speaking the truth better than them.”

AL GORE:

Former Vice President Al Gore expressed optimism that humanity can still repair the damage to the environment that is causing global warming.

In an era when mounting disasters made worse by the warming climate raise fears for the Earth’s future, Al Gore could simply say “I told you so.” 

“I guess I could have done more, wish I had done more I guess,” Gore told USA TODAY in an exclusive interview last week. 

ANDY GOLDSWORTHY:

Artist Andy Goldsworthy Emphasizes the Power of Connectivity Between Humans and the Natural Space within his work

Andy Goldsworthy, strives to represent the intimate relationship that exists between humanity and nature, and to remind his audience of the connection they have to the natural environment.

 “We often forget that WE ARE NATURE. Nature is not something separate from us. So when we say that we have lost our connection to nature, we’ve lost our connection to ourselves.”

main poster:

Here I started changing some of the imagery to make it link more to the eco-friendly brief. I included more paper textures to link to recyclability and added in more shadows and plants around the boarder to frame the information and link to the idea of light being generated from kinetic dance floors and solar stages. I added in a 3d paper earth to enhance the eco-friendly component.

secondary poster:

For the secondary poster I followed a very similar composition with the same shadow and plant imagery and textures but added information about what makes the Impact Festival a green event around the earth imagery. After conducting some research about different famous people who talk about the environment I replaced the artists with these names and will add the artists back in on the social media assets I will design later on.

FINALPOSTER 1

FINAL POSTER 2

FINAL POSTER MOCKUPS

main poster development:

This is a design which I felt was really successful. I believe it works really well for a festival brand however after getting feedback I realised that it did not showcase the eco-friendly element of my brief unless I explained the different components . I would like to visually communicate this aspect of it more.

secondary poster development:

This was the secondary poster with the same imagery and layout. I am also not happy with how I am promoting the artists as it takes away focus from the ‘What makes us green?’ Information as the younger audience will be more interested in who is playing at the festival.

Nice and serious:

National Landscapes Association:

Nice and serious worked with the National Landscapes Association to unite the network of Areas of Outstanding Natural beauty under a new, shared brand identity – built around the idea of them being a living patchwork of the nation.

https://niceandserious.com/work/national-landscapes-association-rebrand

The new brand invited all people to find their own connection with the special landscapes and help to climate change and biodiversity loss.

I felt really inspired by this work as i loved the simplicity of the imagery and also the minimalistic shadows of leaves and plants that they use to bring their designs together.

Poster development using feedback 1:

At this point my image making experiments started coming together through the use of testing different compositions and fonts however I got in touch with my dad who is a graphic designer to give me some feedback on some designs I tried to the left. This really helped me to simplify my designs and take out components which I did not need.

Poster idea 3 development

I tried combining my different image making experiments together, as I did for the ticket design, however again, this mixed up too many different styles of imagery and created a really chaotic and confusing look. I would however like to use the image make I did using the positive / negative spaced shapes of my Kew Garden plant photos I took shown above.

Fresh idea mood board

At this stage, I was really struggling to bring all of my ideas together to form a poster so I did a mind dump on a few mind-maps and mood-boards to help me figure out some more simplistic layout designs.

To help me organise my thoughts and figure out what i still needed to get done, i created a check list on my notes app to help me.

I also wrote down all of the artists & designers, experiments, and primary research i had already conducted so i could see what ones could help me during this poster making process and what else i could do / conduct to help me.

MIRO BOARD:

Throughout this project i had also been conducting a miro board to gather all of my primary research findings from trips, photos, interviews and surveys to help gather my thoughts and findings

As with the ticket design, I tested out similar shapes and the lino prints and illustrations on the poster to start with. Again, this design did not suit my target audience and I wanted to stick to a more green, eco-friendly looking colour scheme.

POSTER IDEA 2 DEVELOPEMENT

after 1:1 tutorial:

After having a 1:1 tutorial to help me with image making, I was advised to see what the poster with just an enlarged version of the plant shadows looked like.

Although I loved these outcomes and feel that they are beautiful and simplistic, it did not suit my project brief of festivals and after getting feedback off of multiple lecturers and peers, I was told that it looked more like a garden centre advertisement.

Here I tested out gold foiling which is a new practice that I have never done before. I made sure to use recyclable gold foil for this process so that the whole ticket was 100% sustainable and eco-friendly. I gold foiled the recycling icon and parts of the flowers on the front of the ticket to help draw attention to the Impact Fest logo underneath it and to make the ticket look more aesthetically pleasing overall. I gold foil, I simply printed out my imagery fully black onto plain paper and layered the gold foil over top, using a laminator to stick it to the imagery.

Here, I measured out the width of my ticket packaging to determine the size of the seed paper. I decided to make these the shape of my leaf logo in order to help it link better to my ticket and brand design.