A new study shows how pickup artist influencers use smart glasses to create content, and the connection between covert recording and harm.
Instagram is full of first-person videos of men harassing women in public. They follow a similar script: A man walks up to a woman or group of women in a store, sitting outside a cafe, or walking home from a bar, and delivers a pickup line. The women almost always nervously laugh, react with barely-veiled disgust, or say "fuck off" while he stalks her or refuses to walk away. The men recording these videos capture them with Meta's smart glasses, which are designed to discreetly capture interactions like these and upload the videos to Meta's platforms where the women in the videos are turned into content for "pickup artist" accounts.
New research reveals this ecosystem works, and how pickup artists (PUA) influencers are using Meta's products, including its smart glasses and social media platforms, to perpetuate a culture of harassment against women.
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"The more surreptitious the filming seemed, the researchers found, the more serious the harassment. "The data reveals a clear correlation between the 'covertness' of the filming modality and the severity of the harassment," they wrote. "This combination of first-person perspective and device concealment confirms that the means of production remain largely clandestine, facilitating a condition of low awareness among subjects and reinforcing the deceptive nature of wearable-mediated capture."
