Inside the Mind of the Director of Marketing and Advertising for CUI Night of Hope
Before we get started, let me introduce myself as that is the polite thing to do. My name is Shea Marie Frates (and yes, I like going by my full name) and I am the Director of Marketing and Advertising for CUIÂ Night of Hope 2015. I was asked by Mariah Neilson to head up the marketing and adverting for the event because of my previous experience. I am the Social Media Intern in the Marketing and Communications office at Concordia University Irvine in addition to being a student blogger (which is where I got the idea to start a Night of Hope Tumblr blog). I am really excited to be in charge of this part of the event and I promise to give my all to making this event as great as possible.
So what do I do as the Director of Marketing and Advertising? Well, the first thing I did was create a game plan. I did this by asking myself a couple of questions... What do you want the event to look like? Who do you want to reach? How are you going to reach them? Etc. Once I answered all those questions, I asked some amazingly talented people to join the team so that we can achieve that end result together.
One of our goals this year is to reach outside of the Concordia community. The way I saw this happening was to re-brand the Night of Hope image, establish our social media accounts, and create a website. So the first thing I did was reach out to Eric Stigna, a graphic design major at Concordia University Irvine, to re-design the logo. After that, I either created or updated the existing social media accounts to make them uniform and interconnected, and then asked the web team at Concordia to create a landing page on the CUI website.
In addition to being the mastermind behind the marketing, I am also running social media. A lot of people think that social media is just posting a picture or a status update, but it is so much more than that, especially when you are posting as a brand. I need to figure out who my audience is, what message I want to convey to them, and the way in which I get my message across. On top of that, I need to either create graphics for each post or find an image, schedule posts across various social channels, create content to post, and track links and clicks just to name a few. As you can see, there is a lot more that goes into social media than what meets the eye.
Other things that my team and I need to get done include creating the Night of Hope promotional video, charity video, band videos, student involvement videos, press releases, contacting the journalists, newspapers, news stations, and bloggers, designing the t-shirt and brochure, creating social media cover photos and flyers, and updating the website. You have just had a look inside of the mind of the director of marketing and advertising. Are you overwhelmed yet? Don't be! It may sound like a lot but it is really easy to accomplish. All you need is a little patience and a lot of hard work and I can guarantee that everything will get done. I can't wait to see how this year's Night of Hope plays out!
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