now we need a bigger dumpster & a book of matches

The first-edition of The Joy of Gay Sex, published in 1977, declared, “Vegetable shortening may be the best lubricant, since it is not only greasy but also digestible”[4] Such a statement perhaps gives new meaning to the companies boastful declarations that “Its digestible” and “Crisco has been making life in the kitchen more delicious for years.”  Similarly, in the 1978 sex manual The Advocate Guide to Gay Health, Crisco even earned an entry in the book’s index.  Discussions of the shortening’s use as an anal lubricant indicate its popularity, with statements such as: “The lubricant, typically the cultic Crisco, must be copious.”[5]  In fact, Crisco was so synonomus with gay sex that discos and bars around the world took on the name, such as Crisco Disco in New York City, which was one of the premiere clubs during the 1970s and early 1980s.  Other clubs or bathhouses, such as Club Z in Seattle, even featured murals with Crisco.  Thus, Crisco was conversely also one of many things that led to the formation of gay identities during the 20th century.

from this essay: http://www.columbia.edu/~sf2220/TT2007/web-content/Pages/drew2.html

Doctor Who (Steven Moffat specifically)

Sherlock (Steven Moffat specifically)

Actually Steven Moffat is basically just this sentiment given human form.

A version of this happened with The Magicians, tbh. Though instead of expectation: men, reality: women it was expectation: smug nihilists, reality: mentally ill queer folks.

Arguably Game of Thrones.

If we broaden it outside of television…I think Star Wars falls into this, at least the sequel trilogy. Maybe the MCU as well. And I can’t help but think of every band that’s ever complained that their fanbase is mostly women. 5 Seconds of Summer comes immediately to mind.

In general, most white male creators seem to have this massively entitled mindset where they want–and think they deserve–the time, attention, and enthusiasm that creative fandom (i.e. the side of fandom more dominated by women) is known for.

They want our eyes for ratings, our word-of-mouth for free publicity, our metas for social media buzz, and our spending power for merch and cons. But they don’t want us. And they don’t really want the responsibility of telling a story to a thoughtful, engaged audience, regardless of that audience’s demographic makeup. They just want to be praised for whatever schlock they cough up.

Mind you it is perfectly possible to make the switch in marketing, but execs would rather throw it all out than have something that doesn’t perform well with male viewers. For example the Rey merch was not expected to be popular, for some reason, there had to be public outcry to get merch of one of the main 3 protagonists. A PROTAGONIST. The fact that she wasn’t a huge part of the 1st launch says a lot already.

And what happened when female fans got too invested in the Sequel Trilogy? The entire writers room didn’t necessarily lash out, but they sure forgot how to behave.

Young Justice

Paul Dini: Superhero cartoon execs don’t want largely female audiences

#WhereIsRey (initial)

#WhereIsRey (ongoing)

Simply, they’re trying to assert a particular worldview via fiction, and upon getting confronted with something else, begin foot stamping. It’s not just men wanting male attention and gatekeeping. It’s that the fiction in the first place was an attempt to curate dominance and whoopsie! they miscalculated.

I’d also love to hear your thoughts, as I literally wrote it for communities like ours to read, so, thanks.

Link to the article