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Social data is growing at an exponential rate. Crimson celebrates its library reaching nearly a trillion posts of social media data in this microsite.

#social data #SOCIAL INSIGHT #consumer insights

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As the summer draws to a close, college students are traveling to their schools, some for the first time. Where did they go to investigate what to bring to their dorms, how to decorate their rooms, and what else they needed to buy? Tumblr.

#tumblr #college #dorm #back to school #shopping behaviour #social media #social media data

How social media users reacted to the launch of DC Comic’s Suicide Squad, and fans growing admiration for the Harley Quinn character, particularly over Tumblr.

#dc comics #harley quinn #social media #social analytics

Crimson Hexagon, a leading provider of social data analysis to inform strategic enterprise decision making, today announced it has raised $20 million in growth equity financing in a round led by Sageview Capital.

Big news from our team this morning, and an even bigger thank you to all who’ve helped us get here. We have a lot of exciting news in store for 2016, so stay tuned.

#social media #socialanalytics #socialdata #social intelligence

A behind-the-scenes look at the efficient way Esurance created the most popular ad-based hashtag on Twitter at this year's Super Bowl.

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Spending three days alone in the wilderness is guaranteed to change your life.

Written by Minda Zetlin, this article highlights the values that Stephanie learned from her life changing vision quest and how they translate throughout her life and in Crimson’s office.

Learn how to use social data to impress prospective clients.

Are you tapping into the treasure trove of social media data? Columnist John Donnelly III explains why social media insights can help you learn more about your audience and improve your overall campaign.

Troll promotion actually works? With no release date confirmed, everyone's talking about ANTI and it's almost all positive.

"Looking at the social conversation surrounding ANTI and Rihanna, we can see that any mystery surrounding the album release date has not stopped fans from expressing their loyalty, excitement and -- importantly -- buying tickets for the ANTI World Tour." -- Ben Cockerell, global marketing director of Crimson Hexagon.

#social analytics #analytics #new album #album release #rihanna

Here’s the truth about customer sentiment. It’s biased. If I have to take my dog to the vet to spend $700 to figure out what’s wrong with her—do you think I will be in a happy high flying mood when I leave the vet? No probably not. Are you in [...]

Social insights help companies understand the importance of listening and responding to consumer needs and desires, supplying the data to improve customer relations and build brand advocates.

•18+ Adults Only

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Social buzz around the John Lewis Christmas ad isn't enough, the brand has turned to mobile in-store to deepen engagement

We analyzed the conversation around the new John Lewis campaign. Using our BrightView analysis technology, we were able to properly categorize posts describing "crying" as positive responses to this powerful and emotional advertisement.

Columnist John Donnelly III explains how TV and advertising executives can use social media insights to inform business decisions such as ad buying and TV show plots.

Understanding how fan turnout to events like Back to the Future Day presents brands an opportunity to extend their reach across platforms to engage new and prolific audiences.

Meyer shares insights into how Socialtyze’s use of unexpected keywords in social media marketing boosted click through rates

Social data provides insights for understanding niche conversations that resonate over social, which are perfectly built for targeting marketing strategies. Jake Meyer of Socialtyze (a Crimson Hexagon customer) discusses the success his team has had using unique keyword sets with top entertainment and media clients

#crimson hexagon #jake meyer #socialtyze #keywords #marketing #targeted keywords

The companies say they are adding social media specialists to field the thousands of questions, comments and gripes that pour in every week.

How has the communication landscape shifted for airline service complaints? Crimson’s SVP of Client Services, Dana Miller, explains that “data analytics revealed a continuous learning curve, because while the number of complaints had stabilized, the number of responses continued to climb.”

#travel and vacations #airlines #airline #customer service #data analytics

•18+ Adults Only

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Understanding how the tv premiere of American Horror Story resonated with its Tumblr fanbase.

We analyzed the social conversation of AHS Hotel’s premiere audience, sharing the Tumblr social media insights on the fan excitement surrounding Lady Gaga and other celebrity cast members.

#AHS AHSHotel socialmediaanalytics socialanalytics fandom socialfans

The news media's relentless attention to Trump drove up his poll numbers.

#socialmedia #mediacoverage #media #analytics #political

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