Ferretby's name has been changed to protect the identities of it and its resident(s)

Backlash against 2010's hustle culture? Backlash against 2000's "girls can do anything" messaging? I don't know. But why are the AI advertisements all about how you forgot your wife's birthday or your boss's deadline and the AI saves you? Why is the ideal young-20s woman a frail little girl who lives on her boyfriend's income and makes him lattes while she does nothing all day? Even the sports-betting craze feels like it reskinned the "savvy young day-trader who's skilled at reading the market" to "blind and dumb luck might make you a millionaire so you should try."

And it feels like there's something here because like--yeah AI is being advertised as a functionality of convenience, but so have things like food delivery apps. And I swear my best recollection of food delivery app advertisements used to be like, "busy mom comes home from work and finds the kids messed up dinner--oh well, at least there's doordash!" Like the key target is not someone lazy or useless, they're just busy as hell and won't this convenience service we offer help them a bit?

The instagram girlies were running businesses in the 2010's--most of them scammy bullshit I wouldn't touch with a 10 foot pole--but the aesthetic of being busy, hustling, operating with drive and passion, was in. The men were founding start-up companies and calling themselves entrepreneurs--again, scammy, 10 foot pole, etc. But the aesthetic of doing something and being capable was in vogue.

The dog who is so angry he cannot move. He cannot eat. He cannot sleep. He can just barely growl. Bound so tightly with tension and anger, he approaches the state of rigor mortis.