Ferretby's name has been changed to protect the identities of it and its resident(s)

Backlash against 2010's hustle culture? Backlash against 2000's "girls can do anything" messaging? I don't know. But why are the AI advertisements all about how you forgot your wife's birthday or your boss's deadline and the AI saves you? Why is the ideal young-20s woman a frail little girl who lives on her boyfriend's income and makes him lattes while she does nothing all day? Even the sports-betting craze feels like it reskinned the "savvy young day-trader who's skilled at reading the market" to "blind and dumb luck might make you a millionaire so you should try."

And it feels like there's something here because like--yeah AI is being advertised as a functionality of convenience, but so have things like food delivery apps. And I swear my best recollection of food delivery app advertisements used to be like, "busy mom comes home from work and finds the kids messed up dinner--oh well, at least there's doordash!" Like the key target is not someone lazy or useless, they're just busy as hell and won't this convenience service we offer help them a bit?

The instagram girlies were running businesses in the 2010's--most of them scammy bullshit I wouldn't touch with a 10 foot pole--but the aesthetic of being busy, hustling, operating with drive and passion, was in. The men were founding start-up companies and calling themselves entrepreneurs--again, scammy, 10 foot pole, etc. But the aesthetic of doing something and being capable was in vogue.