Welcome to my portfolio

EBER Membership Program Banners Design

Year: 2017 - Present

Information: Designed the membership program’s web app menu banners.

Blog Posts

Year: March - April 2017

Information: Introduced new product launches and created lifestyle themed blog articles on the ‘Explore’ page. 

Click below to read the posts:

Cover Banners for Online Store

Event: Korea Sale Festa x Qoo10 Event

Year: November 2017

Project Information: I was in charge of overseeing the setup for this event, the key person to communicate with the Qoo10 team and provided support for my team from the backend.

Some of the main tasks were:

•   set up the booths (connect the cash register to power source an make sure it is working etc)

•  displayed the products that pleasant to the eye.

Project Title: OG Cardmembers' Special sales event banner

Software(s) used: Photoshop CC

Year:  2017

Project Title: Company Brochure

Software(s) used: Photoshop CC

Year: August 2017

Project Title: Rebranding Project for an existing local fashion label

Purpose: College group project

Position: Marketing, Art Direction

Year: 2016

Project Information: A 6 weeks re-branding college project for an existing local fashion label Faculty.

Project Title: Liang You (良友)

Purpose: College group project

Position: EPUB designer

Software(s) used: Adobe Indesign CS6, Adobe Photoshop CS6 for mock-up

Year: 2015

Project Information: I was in charge of designing EPUB’s layout to create a smooth user interface for the Shanghai 3.0/Dong Xi exhibition college project. Fashion images are categorized according to their respective exhibit rooms, and users are able to zoom in the image by tapping on it.

Project Title: Liang You (良友)

Purpose: College group project

Position: EPUB designer, general assistant and props sourcing

Year: 2015

Project Information: The three fashion images is a college group project for the cohort’s fashion exhibition Shanghai 3.0, located on DECK between 10-19 April 2015. The images were inspired by the magazine covers of Liangyou which was one of Shanghai’s most popular magazines in the 1950s and were infused with modern elements to showcase a contrast the lifestyle and fashion between the past and the present.

Project Title: How to recognize a Teddy Boy: The first rebel teenage subculture coffee table book

Purpose: Individual college project

Position: Art Direction, Design Visualisation

Software(s) Used: Adobe Indesign CS6

Year: 2014

Project Information: The How to recognize a Teddy Boy book was an individual submissive to my degree program’s Digital Visualisation module. I was required to create a 40 paged coffee table book in a specific fashion subculture.

I chose to create a coffee table book on the subculture Teddy Boys (aka. Teds) which originated in England during the 1950s because I am infatuated with the rebellious kids meets gentlemen dressing combination.

The book’s layout mimics the cramped leading paragraphs and photo inserts used in newspapers in the United Kingdom during the period such as Daily Herald and The Evening Standard. Bold and big headers were used to reflect the aggressiveness of these defiant youths.

Project Title: Rebranding Project for an existing local fashion label

Purpose: College group project

Position: Marketing and Promotions, Art direction

Year: 2014

Project Information: This project is to rebrand an existing local fashion label BYSI with new marketing and promotion strategies and the change in the label’s branding consisting of the brand logo, and collaterals. Surveys and interviews were conducted for the team to understand the consumers’ behaviour and buying preferences and came up with marketing and promotional strategies to create brand awareness and entice consumers patronize the stores.

My team rebranded the label with a soft, muted colour palette and have changed the logo to an all lowercase one in the typeface Josefin Sans to reflect the modern sophisticated working lady.

Project Title: Gilding the Lily 

Purpose: College group project

Position: Fashion Stylist

Year: 2013

Project Information: This photo spread is a group project inspired by one of the short fiction from the book “The Bloody Chamber” written by Angela Carter. The photo story followed the fiction closely and showcases the struggles, internal conflicts and the pure-to-tainted transition the female protagonist went through.