Final Week – SST Typeface Exhibition in London
One of the central challenges of global branding is being able to express yourself consistently across multiple written languages and scripts. To accomplish this Monotype designed SST for Sony to unify their products, markets and messaging.
With more than 22,000 individually drawn characters and encompassing 93 languages it took seven years to make. The SST font family brings an elegant and uniform to every alphabet and is the first ever typeface to apply the principles of geometric type design to the calligraphy-based Asian and Arabic scripts.
Running from now until 11 September, the exhibition in London explores the making of SST®, from the initial concept to its countless real-word applications, via the meticulous processes and rationale behind the design of each glyph – brought to life with the help of G . F Smith’s papers.
