RC11

(1) 250 celebrity endorsement earnings data (2)200 luxury advertisement videos (3) 9 Financial data of luxury companies

“Luxury brands thrive on exclusivity, while fast fashion satisfies mass consumption. However, both industries reveal stark inequalities in value distribution and labor conditions. My goal is to uncover these contrasts.”

Final video

(3)200 luxury ads dataset--luxury_ads

(1) Celebrity Endorsement Income Data: 250 pieces of data for analyzing the distribution of celebrity endorsement fees in the luxury industry. (2) Handmade luxury goods production videos: 200 videos to show the real labor process of artisans in making luxury goods. (3) Luxury advertisement videos: 200 advertisement videos for analyzing how brands construct cultural values through narrative and visual language. (4) Fast fashion factory videos: 200 videos documenting the realities of assembly line production. (5) General Worker Recruitment Data: 277 pieces of data for analyzing the job demand, salary distribution and skill requirements of general workers. (6) Financial data of luxury companies: 9 companies, used to analyze how high profitability and high profit level are reflected in the luxury industry.

The higher the star's income, the longer the corresponding bar, and the more time the average worker would need to work. Some of the top stars' incomes require workers to work hundreds or even thousands of months to reach.

Salary Distribution

Salary Distribution Comparison: Workers Vs Stars

Average Monthly Salary Comparison

https://bj.58.com/pugongjg/?key=%E5%B7%A5%E4%BA%BA&final=1&jump=1&fullPath=674,413249&PGTID=0d364e41-0000-1d14-d271-d76db44d36da&ClickID=3

https://bj.58.com/pugongjg/?key=%E5%B7%A5%E4%BA%BA&final=1&jump=1&fullPath=674,413249&PGTID=0d364e41-0000-1d14-d271-d76db44d36da&ClickID=3

Operating Margin By Brand

Recurring Operating Income And Growth By Brand

Revenue And Revenue Growth By Brand (With Data Labels)

(1) Factory worker payroll (not yet completed code change) (2) Hand workers' salaries (haven't found the data yet) (3) Luxury brand financial reports (don't know how to grab the data)

(1) Celebrity endorsement income 250 data to analyze the distribution of celebrity endorsement fees in the luxury industry. (2) Handmade luxury goods videos 30 videos showing the real labor process of craftsmen making luxury goods. (3) Luxury advertisement videos 30 advertisements, analyzing how brands construct cultural values through narrative and visual language. (4) Fast Fashion Factory Videos 30 videos documenting the reality of assembly line production.

dataset of the fast fashion factory