There’s definitely a difference between like “this is a cartoon made specifically to market a line of toys to kids” and “this is its own cartoon, but it has been translated into a crazy amount of toy sales/definitely has a lot of aspects that are clearly specifically designed to be marketable as toys” but I think more adults who watch kids shows who complain constantly about the toy marketing aspect in said shows need to appreciate that these shows do not exist in a vacuum and the majority of studios who make entertainment for kids are going to lose interest pretty quickly if an IP does not have good merchandising potential. And also you have to understand that a lot of people making decisions on merchandising potential are idiots and don’t know how to sell anything that isn’t either Macho High Energy Action Figure/Toy Weapons For Boys or Soft Nice Fashion Dolly And Play Set For Girls.
I mean just look at Steven Universe. Huuuuuge potential for toy sales there. You have three basically superheroes and their young plucky sidekick with very distinct weapons and something akin to a monster of the week format with a bunch of interesting creatures for them to fight. Plus a magical temple, spaceships and other cool environments (and Greg’s van) that all just scream play set. The kid has a magical lion and a best friend who wields a giant ass sword for corn’s sake. And the whole show got barely any merchandise at all because the idea of having action figures who are also girls and some pink things was just too horrific and scary to comprehend. Like aside from some tee shirts, which I don’t even count because that’s like nothingburger merchandise, I think maybe at some point I saw like some hulk fist-esque versions of Garnet’s gauntlets. Which like it’s cool that they even did that, but come on! Sugar just like threw a dozen great toy ideas out there every week and CN was too chicken too even try to sell toys that weren’t very clearly gender coded outside of like throwing a bone here and there with funko pops and whatever.
So it’s like yeah I don’t really judge cartoons too hard when they have something that’s clearly supposed to be a toy advertisement because studios will axe shows over poor toy potential and also studios are stupid and you really need to rub it in their face that they can make a toy out of something





















