It just kind of happened

Harry Styles’s second Gucci campaign has arrived to brighten up your Tuesday morning, and it’s arguably sweeter than the first one. While the first set of imagery released earlier this year saw the 24-year-old photographed in a North London chip shop, here Harry relocates to the great outdoors.

Photographed by Glen Luchford in the historic Villa Lante just north of Rome, Harry looks ever stylish in the brand’s Cruise 2019 tailoring collection. More pets are back on board with a piglet, goat and lamb joining the mix as Harry’s co-stars in the Renaissance gardens of the 16th-century Italian villa.

“The campaign playfully positions Harry Styles’s personal, urban take on the Gucci tailoring wardrobe amongst the classic, stylised landscape of the gardens, where fountains, grottoes and mazes characterise the ancient surroundings,” reads a statement from the brand released this morning.

Perhaps the most interesting takeaway from the ensembles is the accessorising with a hairband. We’ve long seen Harry rock a Keith Richards-style headscarf, but this is an updated take that few could pull of like the singer-songwriter does.

The hairband becomes a fitting accompaniment to the coloured jacquards, patches, checkered prints, unusual proportions and a particularly fetching pair of lilac tailored trousers. It’s a heightened take on his on-stage look. 

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