They not ready

Tennis is the main thing here. Expect match thoughts, player analysis, and tournament notes 🎾

A lot of this space revolves around Carlos Alcaraz - on court, off court, and everything in between

Sport, style, and cultural context are part of the conversation

Books, movies, and food are part of the background

Please @ Nike, it's time to release some merch with his logo. The fans are ready

Carlos biggest cheerleader ever.

I hope we gonna get new photos as well.

Fashioncaraz is so back 🎀

With the men of the day. ;)

With Travis Scott, Nike CEO and Victor Wembanyama. The Travis Scott pose really cracks me up every single time 😁

Our dear Carlitos was wearing a Spain jersey designed by Travis Scott from the collection Cactus Jack 🌵(Travis Scott)x Nike. The oversized shorts is also from them.

He even got one of the red caps from Lamine Yamal. Fashioncaraz is here to stay.

The luxurious hair ✨️

The Golden Boy with the cup 🏆

Everything ended well though :).

They do have the best photo from everything I've seen so far.

Carlos was already a star recognized for his talent. Everybody following tennis or being into sport knows him generally. What happened yesterday was bigger than that though. He's become a global icon.

Like I said football is the most popular sport in the world. The final is always almost followed by at least 1.5 billion people. Maybe this time nearly 2 billion, which means at least one billion people watched Carlos presenting the winner's trophy yesterday.

We already knew he'd attend the final. At first, I thought because of Spain playing it. Later, I've realized he'd have attended the event whoever would play because he's a Louis Vuitton ambassador.

He was simply the chosen one this time.

A lot of you knows how many LV ambassadors this brand has but he has been chosen to do it, to represent a certain image.

An ode to a certain type of elegance.

At such a young age, Carlos is already writing his name in tennis and also outside his sport.

In the past, there had been so many criticism about LV such as it's not Carlos' style, the fit doesn't look modern etc. If you have noticed, for the past two months Carlos has adopted a more mature style when he wants to go formal (Marbella, summer 2026 etc).

It's definitely a will coming from him.

Yesterday was the proof he's working with the right fashion brand. You can't escape LV. They're literally everywhere : tennis, f1, football. Their visibility is enormous.

Nowadays, athletes have a renewed image. That's why so many brands want to work with them.

This is the suit he was wearing yesterday from the collection. 🎀

Everything always happens for a reason. This year has been such a rollercoaster from his victory in Australia to his injury and now he's a global face.

I only wish the best to my goat. I know he'll come back from an injury in August but dreams do exist for a reason. 😉