Benefits of Video Advertising
When it comes to marketing, video is the king. TV commercials are successful because they use videos to tell stories. People connect with stories. When mobile phones became video-friendly, marketers turned to videos to sell their products and services. Today, with billions of views daily across all social media platforms, the best way to target your audience is by using video advertising. If you are still unsure of how it can help your business, here are some benefits of investing in video advertisements. Â
As a business, you always worry about increasing your expenses and wonder what the returns are. That is perfectly normal. Making a video is affordable. With your smartphone, you can create high-quality videos and edit them using free software and apps. It costs you nothing. For a more professional video, you can hire experienced digital marketers such as the professionals at Broadplace to create a short clip without breaking the bank.
People Love Watching Videos
Statistics show that people enjoy watching videos. Currently, there are over 2 billion active YouTube users, of which 30 million are active daily. There are over 50 million content creators and 5 billion videos watched per day. And this is just for YouTube. There are other social media platforms such as Twitter, Facebook, WhatsApp, Instagram, and Snapchat with an equally high number of views per day. It goes to show how many people love to watch videos. With so many active users, YouTube advertising is one of the most effective digital marketing techniques for businesses looking to attract new customers. Â
People love to share stories they find interesting with friends and family. While articles are more abundant on the internet, most people prefer to watch than to read. This is the reason why videos are shared more than any form of content. Successful digital marketers keep it short to about 3 minutes or less. It’s perfect because of the short attention span, small file size, and ability to share on all platforms that support videos.
Great Lead Generator & Sales Converter
Ultimately, the goal of advertising is to get sales. A good video is a great lead generator. It grabs people’s interest and leaves them wanting more. Once they become subscribers or visit your website and they like your content, it becomes easier to sell your products and services because you are no longer a stranger to them. You do not have to work hard to convince leads to buy. All they need is a little push to become customers.
The best videos tell a story. Use video advertising to tell your company story. People want to know who you are and what your story is. It is far easier to do that through a short video and achieve the same effects than it is with a short article.
Whether you are just starting or have a large corporation, video advertising is for you. It is cost-effective and relatable to everyone.
yousharknotpass
turnnoffyourmind
origamiaround
blakekathryn
kaledo-art
dailybridgerton