Blue Strawberry

If you’re worried about new trends in social media marketing you came to the right place. Doing your research is the first and the key part in getting the answers to any questions you might have about how to keep up with the industry that keeps changing daily. So I don’t want to waste your precious time, you have much more to do. So without further ado, here are some of my insider trends in social media marketing to look out for.

Working with micro-influencers

Why waste your time and resources on big influencers who don’t really care about your brand? Find niche micro-influencers who are passionate about what you do and collaborate with them. This is one of the key trends in social media marketing for you to look out for in the coming years. Smaller more tight-knit audiences are more likely to engage with the products the influencer is advertising. Besides that, working with micro-influencers is a mutual benefit because you help each other grow and reach new untapped audiences.

Going Live

More and more businesses are going live. And by this, I don’t mean opening a physical business. Social media networks are doing everything to retain the commercial traffic and they are improving live streams. Live streams offer an amazing opportunity for customers to see the products before buying them and even ask questions. They are exciting for customers and even entertaining in some cases. They’re an amazing opportunity to cater to a part of your audience that otherwise might not engage with your product or would be reluctant to do so.

Snackable content

Long boring blogposts, ‘heavy read’ posts, and long videos are a thing of yesterday. To keep up with trends in social media marketing you got to adapt to the new ways people consume social media content. Posting stories is one of them, others might include short and dynamic videos, memes, and short and straight-to-the-point posts. Of course, these 500-word blogs also count into the bunch. This snackable content goes hand in hand with people’s decreasing attention spans and chronic lack of time in everyday life.

AI-driven strategy

AI is the thing of tomorrow. It can help you do so much (almost everything on this list), and it’s only getting better. There is AI social media software like Blue Strawberry that can help you create and plan your entire social media campaigns. It can help create posts and video and image content. It uses data to optimise the content to your needs and audience preferences to achieve the best possible results. It can save up so much time and effort needed to manage social media that you could invest elsewhere.

Overall

Let's make this quick; after all, you don't have much time, and I know that…I'm a blogger too. When I started with my first blog a while ago, I was always disappointed in my blog traffic. I thought there was something wrong with my content until I met a random person who gave me some great advice. They told me that it's more about marketing than writing, and that's when it hit me. So without further ado, here are my five tips on growing blog traffic.

Encourage Engagement

Social Media Presence: Planning

Social Media Presence; Marketing

Get to Know Your Audience

Blue Strawberry uses its AI to help out small businesses, entrepreneurs, influencers and vloggers make their content more creatively engaging and innovative.

Influence marketing has, its ups and downs. It’s up to you to decide if it’s worth it based on your personal marketing strategy and business goals. If you’re, however, looking for a more reliable strategy considering AI might be a good thing to look into. Luckily for you, we recently wrote a blog post about Emerging Marketing Trends in 2021 To Look Out For so go ahead and check it out.

AI for social media can help you manage your goals and meet your targets and deadlines. It can help you plan ahead and present your projects and campaigns clearly and concisely. This is super useful for both internal task allocation and overall management as well as client reports and external presentations.