Blue Outdoor

From over at Screen Media Daily: "An innovative DOOH billboard campaign aimed at Porsche drivers senses when a Porsche is within range and automatically changes the screen’s message. The billboard, located at Melbourne Airport, uses a camera positioned 300 meters (328 yards) from the billboard to analyze approaching traffic including the vehicle’s make and model in real-time. When it identifies the car as a Porsche it triggers the message “It’s so easy to pick you out of a crowd”."

From over at Digital Signage Today:

"Almost 5,000 photographs, a video game engine and digital signage combined with digital simulation to create art in a recent installation at New York City's Lincoln Center for the Performing Arts.

The performing arts center, in association with Public Art Fund, presented a new digital commission, "Solar Reserve (Tonopah, Nevada) 2014," by Irish artist John Gerrard, that combined LED digital signage with digital simulation to create in immersive visual experience."

via Screen Media Daily:

"There is a wealth of data available to advertisers today, but the majority of this data is privately held, and that’s a real problem for brands and emerging media channels. Most companies view their data as proprietary and are reluctant to share information with other industry stakeholders for fear of losing competitive advantage. Is it possible that our walled garden approach to data is actually holding back innovation and growth?"

From over at Screen Media Daily:

"If you have followed recent reports regarding brick-and-mortar retail, and more specifically, shopping malls, you might have made up your mind already that retail environments are no longer an effective venue for reaching consumers.

But nothing could be further from the truth.

According to Nielsen’s 2014 State of the Shopping Center report, shopping malls are as vital as ever."

From the folks over at Adweek

"Unsuspecting customers at this pop-up North Face store were startled when the floor below them slowly began to disappear, and they were forced to grab on to the walls, which happened to have rock-climbing holds attached to them." 

Digital Signage Federation has posted a glossary of terms pertaining in the digital signage industry. 

"As the digital signage industry expands, the DSF Education and Standards Committee has aggregated and adopted a comprehensive glossary of terms in the digital signage industry from several digital signage software companies, manufactures of hardware, and numerous DS integration web sites. In addition the glossary includes several definitions from industry groups, including DPAA, DSEG, the DSE, and InfoComm, to help provide a common base and language for all people and organizations involved in the industry. It is our hope that this glossary will help newcomers and experts alike." 

From the folks over at Digital Signage Today comes this discussion point...

"Mobile innovations are redefining global business; the mobile commerce ecosystem is at the heart of a revolution that is fundamentally changing how retailers and consumers engage with one another while online, in-store and via social media. This will have broad implications to digital signage as consumers spend ever more time looking down and being engaged with their mobile devices."

From over at AdWeek comes this fun movie advertisement for digital screens in Australia.

"You're trudging down a busy sidewalk, minding your own business, when suddenly the sky is torn apart by lightning, cars and lampposts are hurled across the street by the wind, and a tornado starts heading your way.

From the folks over at The Drum comes this article about the role a majority of polled CEOs feel that DOOH plays in increasing their brand's awareness... "Digital out of home (DOOH) advertising is the best method after TV for advertising, CEOs believe, according to a survey conducted by Censuswide.

From over at Invidis come this article about the growing sizes of display screens and what it means for the industry... "The industry still remembers the time when Panasonic introduced “the beast” in summer 2006. At that time the Panasonic plasma featured an unbelievable large 103” (2,62m) Display. The larger than life displays were the hippest display available for a hefty 70k USD sticker price. Unfortunately with size came weight. More than 215 KG without stand meant moving them around required heavy equipment. The first buyers were actually consumer – a couple of dentist in Germany. Panasonic delivered the first displays with a mobile crane. Installation required to take out some of the windows, blocking the street for the mobile crane and a minimum of four staff to fix the monster on site. In 2009 we stumbled across one factory-fresh 103” Panasonic at the local Media Markt for 39.999 EUR.

But since then lots has changed...." 

Do you know the 10 Commandments of outdoor advertising? If the answer is 'no,' then here they are as told by the folks over at TheHangline.com...

1 Thou shalt not use more than 7 words.

This is hard, I know. But not a single driver in the world will be able to read much more. Even if the billboard is at a stop light, people won’t even want to read it if you have more copy than this.

2 Thou shalt not use irrelevant images.

Your dog doesn’t belong on a billboard just because you think he’s cute. Only use images that help set a tone or illustrate your concept. And unless there’s a really good reason, you don’t need to be on a billboard. I’m not going to choose you as my real estate agent just because I saw your face 14′ tall.

3 Thou shalt not use bright crazy colors inappropriately.

These colors have their place in some ads, but more often than not, they’re misused. As if pure yellow backgrounds are really going to make people look. Ads get attention because they’re based on a solid strategy and well-designed, not because you use bright colors. In fact, relying on obnoxious colors can damage your image and make you look like a sleazy used car salesman.

From the folks over at Screen Media Daily...

"Global Revenue for Digital Place Based Networks Grows 8.4% in 2013; Strong Gains By Transit and Healthcare STAMFORD, CT — Digital out-of-home (DOOH) media will continue to see double-digit growth, according to the latest forecast by PQ Media. PQ Media’s latest report, Global Digital Out-of-Home Media Forecast 2014-18, found that key indicators for the first-half of 2014 are pointing to accelerated growth for DOOH media of 11.3% by year’s end. DOOH advertising spending has been boosted by a combination of global economic momentum, two sporting mega-events, and increased healthcare, political, and transit advertising spending.

According to PQ Media, both developed and emerging markets stuttered in 2013 due to challenges posed by debt issues, asset bubbles, political tensions and slower economic growth. Digital out-of-home (DOOH) media operators defied the economic and political headwinds worldwide grinding out a 9.3% revenue gain to $8.86 billion in 2013. These issues filtered down to ad-driven media, which also faced tough comparisons with 2012 as a result of the even-year boost from pivotal sporting and political events. Roadside digital billboards and cinema-based video networks, the two largest location categories, were the most affected verticals in 2013."