Olga Sergeeva

On the very first day of our class we dove into the exciting world of UX by trying to improve the Citi Bike experience using the methods of observation and interview. 

We made a site visit to a Citi Bike dock. Because most of us had never used Citi Bike before, we tested it out ourselves so we would know what potential issues there might be before engaging with real users. Based on our research we came up with two types of Persona.

For Neil Newbie:

1) The first pain point we discovered was a requirement to insert credit card to start the process. People won’t risk inserting their credit card in unfamiliar device. The risk of losing money will be too great. Basing on best ux practices we recommend to move a payment to the end of the experience.

2) The second pain point was the buttons for entering the code to rent a bike which are not obvious enough as they look exactly like indicators. 

Recommendation:

To change the round form of the buttons into a square one.

For Roger Resident: 

3)  It wasn’t clear which slot to put your key in.

Recommendation: 

To put an icon near the slot indicating the key or mark it with blue ( the color of the key)

4) No definition for a red signal (bike isn’t available - reserved or broken). The green light is explained though. 

Recommendation:

To move red/yellow/green light to top of dock so it will be visible at a glance.

Beautifully designed web-site. Clean, fresh and makes me feel like I’m standing on top of the mountains. Bravo invision team! 

And by the way, here you can download just as amazing UI kit for your own designs.