Brandstuff

Of the 3 billion people now online, 73 percent are non-English speakers who aren’t getting the content they need - @Lionbridge (via @BrandQuarterly) #BrandQuarterly

Even if a consumer uses and follows a brand, there’s no guarantee that they’ll actively engage with the brand, no matter how good your content is; share Dragon Rouge's David Beare & Diane Massenet (via @BrandQuarterly) #BrandQuarterly

Make sure that you make the conversation about what matters to your followers, not what matters to you; shares Sylvia Jensen, Senior Director, EMEA Marketing for Oracle Marketing Cloud (via @BrandQuarterly) #BrandQuarterly

Technology will only work if we feed it. And when it’s hungry, we feed it some more; shares Cognition Agency's Managing Director, Tim Witcherley (via @BrandQuarterly) #BrandQuarterly

Where branded news and stories may have dominated the columns previously, we are now seeing this move towards creative marketing campaigns in the headlines; shares Simon Rhodes, Marketing Manager of Robin Hood Energy (via @BrandQuarterly) #BrandQuarterly

The use of sexually provocative models needlessly reinforces and fosters a culture of indirect aggression among women; shares Toulouse Business School Associate Professor, Sylvie Borau (via @BrandQuarterly) #BrandQuarterly

If you continue #marketing to your customers your business is certain to suffer. To thrive, you must start marketing "for" your customers; shares Gerald S. Renoe, Principal of The Renoe Group (via @BrandQuarterly) #BrandQuarterly

In today's landscape, an investment in compliance often equals an investment in the brand, showing buyers that your organisation is one worth taking seriously and doing business with; shares Act-On's Head of Compliance and Deliverability, David Fowler (via @BrandQuarterly) #BrandQuarterly

Like every other business tool with an actionable outcome, translation is a process to measure; shares Juliana Pereira, Head of Marketing of Smartling (via @BrandQuarterly) #BrandQuarterly

A digital policy "director" who's outranked by competing VPs won't - and can't - be very effective; shares Digital Policy Consultant, Kristina Podnar (via @BrandQuarterly) #BrandQuarterly

Overall #GenZ guys look for brands that, in addition to making them laugh, represent great business acumen; shares Leah Perlmutter, Senior Researcher, Strategist & Resident Cultural Anthropologist for Open Mind Strategy (via @BrandQuarterly) #BrandQuarterly

One thing #B2B #influencers share is an authoritative voice that resonates with their audience. Whether industry analysts, consultancy heads, opinion-leading journalists or industry veterans; shares Influencer Engagement Specialist from IBA International, Simon Woolley (via @BrandQuarterly) #BrandQuarterly

To remain competitive and earn their customers' trust, businesses need to invest in strong security initiatives; shares Cedric Savarese, Founder and CEO of FormAssembly (via @BrandQuarterly) #BrandQuarterly

There is a distribution of power; from the hands of the few to the hearts of the many; shares Caleb Storkey, author of 'Futureproof' (via @BrandQuarterly) #BrandQuarterly

Brand is the thread that the binds the organisation together. It is also the hammer that tears down silo walls; shares James Maposa, Managing Director of Birguid (via @BrandQuarterly) #BrandQuarterly

When you enable your employees to take greater ownership over their roles and exercise influence in the company, they’ll surprise you in positive ways; shares Voices.com's Co-Founder and Chief Brand Officer, Stephanie Ciccarelli (via @BrandQuarterly) #BrandQuarterly

The digital age is well and truly here, and it is crucial to recognise the importance of implementing digital marketing into your strategy; shares Dawn McGruer, Founder and Head Trainer of Business Consort (via @BrandQuarterly) #BrandQuarterly