Brand Identity for Helvetimart by Anagrama
“Our branding proposal is heavily inspired by regional flags belonging to each of Switzerland’s 26 sovereign states. We created a nomenclature system based on the states’ coat of arms, allowing us to establish a distinction across the different sections in the market. We simplified these flags to create a homogeneous language, using representative elements and colors to develop the labels for the brand’s products and the signage within the store to ease its navigation.”
Anagrama is an international branding, architecture and software development firm with offices in Monterrey and Mexico City. They create the perfect balance between a design boutique and a business consultancy, from focusing on the development of creative pieces with the up most attention to details, to providing perfect solutions based on the analysis of tangible data.
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