Arpin Gajjar

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Social media marketing keeps getting harder. The burning questions entrepreneurs are asking: How do I reach my target audience? How do I get interaction on my business page? How do I stand out in the…

Having a content marketing strategy is crucial to the success of a website. Whether you run an eCommerce shop or a personal blog, you need to have a strategy behind the type of content you’ll publi…

Finding the best strategies that companies should embrace in order to increase their sales seems to be a neverending conversation. Within any company, there is no wrong or right when it comes to an i…

At IBM Think 2018, the company's flagship conference, the company will unveil what it claims is the world's smallest computer.

What’s the one place in Google’s search results that’s better than the number one result? The Answer Box, also known as the featured snippet. Why? Because it brings people to directly to your c…

If you’re starting a business, chances are you’ve already realized you need to be financially resourceful in order to make it. This is especially true in the first couple of years and if you plan…

Do you want to start a blog for fun and generate some unbranded traffic? Or do you need a site where you can share information and flex your muscles as a thought leader to drive readers to your e-com…

Most small businesses offer their products and services to a specific geographic market. Being found quickly when someone is in need of your local services is critical to your success. Incorporating…

“Can you SEO-ify this article before we publish?” This sentence makes my skin crawl. There’s a chance you know exactly what I’m talking, and you’re air high-fiving me in…

This is probably the #1 question that potential clients ask. They always want ROI (Return on Investment). But gaining ROI is a tricky business, and there are a number of factors to consider. For inst…

Research published this week suggests that the methane ejected from Enceladus may be the product of methane-producing microbes.

Content marketing has been the “it” thing for online marketers over the last half decade. You have likely seen the headlines or heard the advice – if you run an online business, you have to be…

With billions of people around the world using social media, it’s becoming quite clear that this is where our audiences and leads are spending their time. The question is, how do you get all of tho…

Digital marketing is the epitome of every modern business. Achieving a goal through the means presented by web tools, an online strategy often requires the coherence of a message throughout social me…