Aracelly Peralta

- Saves on label printing/ink.

- Saves on creative/designing investment

10 Reasons Why Minimalist Label Design is So Effective

Minimalist label design has become very popular in recent years. With so many product manufacturers opting for label designers that are very elaborate, there has been a trend towards a more simple aesthetic.

All types of products from snacks and juices to beauty products such as skin creams have started to make use of more minimalist label design.

Below are 10 reasons why minimalist label design is so effective.

‘Melbourne Cafe Culture’ illustrations now on @behance @behancenetwork.

IBM and Paul Rand’s shared legacy of design

Design luminary Paul Rand developed IBM’s iconic 8-bar logo, but his contributions ran far deeper. Rand believed that “everything is design”—no piece of design collateral, from packaging to stationery to building signage, was too small or insignificant for his consideration. As he evolved IBM’s visual identity, he’d regularly issue updates to the IBM Graphics Standards Manual, a compendium of his IBM design philosophy. The manual has achieved status as a masterwork of culturally historic design, so much so that a new reissue is the product of a successful crowdfunding campaign. Paul Rand’s classic designs have served to solidify IBM’s brand identity over the years and will continue to inspire countless designers.

Pages 22-23

(InDesign Spread // Poster Book)