Ankur Porwal

PPC Click-Through Rate by Position: Does Rank Matter?

There are so many sub-level discussions to this debate because the real “right” answer is based on that individual interaction. The value of that specific customer to the business.

However, those discussions often happen at the position level. So we discuss it at length, especially since it is so tied to budget and cost. I understand the debate.

Click-Through Rate by Position:

To better…

5 Optimization Tricks That Are Always Overlooked

Optimizing an account can be quite a challenging task, but the process can be streamlined with a few often overlooked optimization techniques. This article will focus on unveiling them and ensuring you are able optimize faster and more efficiently.

Bounce Rate & Average Time on Site:

How many times have you mused the fate of a keyword that performs okay but might or might not generate relevant…

Conversion Rate Optimization (#CRO) for Lead Generation Websites

Conversion rate optimization for lead generation websites is the process of identifying why visitors are not performing a predefined goal (whether converting by a phone call or form submission) and working to increase those numbers after a comprehensive analysis suggests change. Seems simple, right?

With so many variables at play, this task can be quite daunting. For the small business owner,…

How to Use Data to Prove the Value of SEO

It’s no secret: SEO is not a flavor of the month. Some people, however, still doubt its effectiveness.

The cost of SEO has grown exponentially. The cost of content production along with increasing expectations from the audience and fierce competition require larger budgets each year.

Then there’s the ROI of SEO, which can be hard to establish. That’s especially true today, when organic traffic…

How To Amp Up Your User Engagement (And Get More Links)

People like to link to content that shows signs of life. If you have an active community, people are more likely to return often — and that increases the chances that when they need to link to something, it might be to you.

In this era where we’re all terrified about who’s linking to us, having relevant users who are your true audience linking to you seems like it would be a good thing, doesn’t…

Google Adds New Features To The Keyword Planner Tool

Google has added nine new features to the Google Keyword Planner Tool.

Here are the new features in the Keyword Planner tool that you should be able to play with yourself today. The images and descriptions are from Kim Clinkunbroomer’s blog.

1. Nice graphical visualizations and estimates for geographics that breaks out locations with volumes. You can change your time views as well. 2. Location…

7 Tips to Ensure Your SEO Strategy Supports Your Brand

SEO isn’t just about ranking for keywords. Many people fall into a keyword obsession rut and seem to forget that while keywords are important, SEO at its core is about indexation, crawlability, and creating a site that is effectively traversed by crawling search bots.

Many people also often forget how, when done effectively, SEO supports their brand. How your brand is displayed in search, as…

Prepare Your PPC Plans For The Search Engines’ Inevitable Pivots

Last week, Google announced some panic-inducing security enhancements, essentially removing search queries in referring URLs for PPC clicks. Plenty has already been written about this topic and, without getting into it too much, I think it’s a bit of a storm in a teacup.

It’s pretty much a non-issue for most of the people who actually do paid search work. But you wouldn’t know it based on the all…

How to Get More Visitors to Click, Buy or Promote on Your Site

If you’re wondering whether your website is good enough, I’ll give you the answer: No, it’s not.

How can I be so sure? Because every website can be improved. There is no website in existence where 100 percent of the visitors take the precise action the website owner wants. Which means there’s always room for improvement.

This leads to the next logical question of how to improve your website. To…

Should You Focus on SEO or Pay-Per-Click Marketing?

A common question that every entrepreneur has regarding driving visitors to his or her website is whether they should use search-engine optimization or pay-per-click advertising. These are two of the most effective traffic sources and each has pros and cons that need to be considered.

SEO (search engine optimization) is “The process of maximizing the number of visitors to a particular website by…

How Often Should I Update My Website?

Q: How often should I update my website? A:I take it your question is rooted in the buzz over how best to boost your search engine ranking. It’s true that a steady stream of new posts and content can attract links from other websites and boost your search engine optimization, but let’s be honest: For many businesses, maybe even the majority of them, daily updates just don’t make sense –…

The Most Important Ingredient To Your Content Marketing Strategy

You’ve been staring at that computer screen for hours, but nothing seems to be emerging from the creative center of your brain.

As content creators, we’ve all experienced the occasional case of writer’s block – especially if you only source your own perspective and knowledge. Nobody carries a fountain of endless concepts in their head, so those looking for more content marketing ideas should…

Getting Bored of Social Media? You’re Not Alone. (Infographic)

Everyone may be on social media, but not everyone’s loving it.

People are getting tired of overshares, being contacted by people they don’t want to talk to  and constantly being hit with other people’s thoughts. With more than 1 billion tweets sent every 48 hours, it’s no wonder users are suffering from content overload, according to this infographic.

With 1 in 5 Americans regretting at least one…

3 Social Media Marketing Plans for Every Startup Budget

A solid marketing plan is key for any successful entrepreneur’s product, business and service. One great and cost-effective strategy for getting the word out is to utilize social-media marketing. While there still needs to be a plan, objective and follow-through applied to this branch of your marketing plan, you can achieve some great results on a shoestring budget if you know where to look.

Here…

7 Ways to Rejuvenate Your Dead Blog

There are as many dead blogs on the internet as there are stars in the Milky Way, maybe more.

Is your blog one such dormant entity that once throbbed with life?

You can have those days back again. This is the best time there’s ever been to be a blogger. If you already run a blog, it’s time to assert yourself and achieve the business and blogging objectives you have secretly resolved to. (And if…

How to Seamlessly Include Keywords in Your Web Content

When it comes to content creation, the cheapest option is writing it yourself. Don’t get scared at the thought of writing. The type of writing you do for website is different than the formal writing required for academia. It’s a little bit more restrictive than creative writing but only in the sense that you have to write with keyword optimization in mind.

If you’re a newbie to internet…