The wall packed tight with Fellaâs 11Ă17-inch flyers, organized on a grid, seized his attention immediately. They were visually spectacular. They were highly originalâthe product of a unique mentality. And they were utterly obsessive. Art is always obsessive. Itâs the relentlessness of an entirely self-chosen enterprise that helps to set the activity apart as âart.â
I begin an essay about Ed Fella by emphasizing his art side because there is no way to appreciate fully what he was doing in these pieces without addressing both art and design.
Fella used his double-sided, hand-made flyers, which he printed at a local shop, as a space for pursuing his own concerns as a self-styled âexit-level designer.â By this he meant he had reached a point in his design career where he was acting as his own âclient,â and no longer had to worry about the routine aspects of communication.
Except he chose not to for the most part and kept the outcome at graphic design scale on a modest printed sheet, which he then gave away to anyone who wanted a copy.
He identifies now and always as a graphic designer. While his later output continues to offer a profound challenge to constrained thinking about what graphic communication can be, he made no attempt to direct this work to a wider audience for art. I asked him recently whether he had a list of his exhibitions. Even the most rudimentary artistâs catalog provides a list; artists build their careers by exhibition. âSorry to say, I have never kept any comprehensive lists of anythingâlectures, exhibitions, publications, awards, etc.,â he replied. âUnlike artists. The typical mindset of a graphic designer from my era: âWho could ever possibly want or need it?ââ Fella enjoyed two design careers. There was no pressing need for art scene endorsement. (Graphic design as identity vs artist mindset)
I love this essay about ed fella, some bits about originality here and there and particularly the term 'exit designer' and wonder how this can look like for a design in this day and age. i find myself reading and mostly admiring the practice of the (Sadly mostly male) designers from a bygone era. originality. is going to look different for the graphic designer practicing in singapore.