The Unbearable Softness Of Softbank
Japanese telecom company Softbank has been making headlines recently for the mountain of capital it has raised and is now deploying in the tech sector. Fortuneās Polina Marinova givesĀ some insightĀ into Softbank CEO Masayoshi Sonās strategy beyond making it rain billions on struggling unicorns, by analyzing a Softbank āNext 30 Years Visionā deckĀ from 2010.Ā
On a conceptual level, the deck posits an eventual āinformation revolutionā catalyzed by sensors and data, and argues that computing power (which is definedĀ as ācellā versus ātransistorā count) will surpass human brain power in 2018. As far as I can tell, that prediction willĀ not pan out.
On a deeper level, it would seem like the person who designed this deck was a closet Existentialist, painstakingly questioning the very meaning of life through liberal use of the PowerPoint Clip Art library.Ā
As the dystopian future the deck predicts seems ever more plausible in 2017, the poignancy of the deckās image and text juxtapositions make the heart ache with ontological angst. āWhy are we here?ā āAre we in control of our lives?ā āWhy is Donald Trump president?ā āWhy is it called Softbank if itās not a bank?ā
Because the universe is absurd, and we make our own meanings in life, here are the most wistful slides in the Softbank deck, paired with a quote from some of the greatest Existentialist thinkers of our time. Philosophical wax on, philosophical wax off.Ā
1.Ā āWhat is life but an unpleasant interruption to a peaceful nonexistence?ā John Paul Sartre
2. āThe worst enemy you can meet will always be yourself; you lie in wait for yourself in caverns and forests.ā Friedrich NietzcheĀ
3. āMan is a rope stretched between the animal and the Superman--a rope over an abyss.āĀ Frederich Nietzche
4. āIf we believe in nothing, if nothing has any meaning and if we can affirm no values whatsoever, then everything is possible and nothing has any importance.ā Albert Camus
5. āAfter awhile you could get used to anything.ā Albert Camus
6. āHell is other people.āĀ Jean Paul Sartre
7. āThe universe seems neither benign nor hostile, merely indifferent.ā Carl Sagan
8.Ā āPeople run from rain but sit in bathtubs full of water.āĀ Charles Bukowski
9.Ā āDid she love you?ā āOnly as an extension of herself.ā āWhat else can love be?ā Charles Bukowski
10.Ā āThere is a loneliness in this world so great that you can see it in the slow movement of the hands of a clock.āĀ Charles Bukowski
11. āWhy are there beings at all, instead of Nothing?āĀ Martin Heidegger















