8 Things to Know About HTTPS
Hypertext Transport Protocol Secure (HTTPS) is a security layer added to your website when you install SSL certificate from a reliable service provider. India is one of the emerging nations with a growing number of startups. The biggest advantage of HTTPS websites of online businesses will be to attract more online users with a secure website.
HTTPS encrypts sensitive data such as identification details, credit card data, and others. Even if the connection is compromised, hackers will find it difficult to cause trouble for businesses.Online visibility and brand reputation are also at stake for a business that wishes to thrive online. At the end of the day, a secure padlock symbol for your web pages with HTTPS sites can mean a lot more to your business than just website security.
Here are 8 things you need to know about HTTPS:
Unsecured pages on HTTPS websites
Did you buy SSL certificate online and install it correctly for all pages? You may be an online store or a critical website where confidential transactions take place. To ensure secure transactions, you took the step of purchasing the SSL certificate but did you implement SSL on all pages. Website owners may feel that implementing security layers only on transaction-based pages is good enough for website security.
But did you know unsecured HTTP pages on your website can lead to intrusions such as content injection and eavesdropping? HTTP pages of your website can also be vulnerable to cookie stealing which can help hackers to take control over your web-based accounts.
HTTP Warning on Web Browsers
In 2017, website browsers such as Google Chrome and Mozilla Firefox began to warn online users about HTTP sites and discouraged them from exchanging confidential information on vulnerable websites.
Would you like online users to visit your website and find that it is not secure to browse? No. With the latest Chrome browser update. ‘Not Secure’ is the warning that Chrome users will see on your website if you haven’t installed SSL Certificate on your website. Till you buy SSL Certificate to secure your website, you continue to miss the benefits of an HTTPS site.
Secure government websites
Cyber-attacks can impact nations. Governments across the world are taking HTTPS seriously. The White House Office of Management and Budget even issued a memorandum to secure U.S. federal government websites with HTTPS web security.
High-volume keywords in Search Rankings
As per a study by SEMrush, 65% of websites with better search rankings for high-volume keywords are secure with HTTPS. Without a security layer such as an SSL certificate, online businesses will find it difficult to improve their rankings in high-volume keywords.
HTTPS and HTTP impact SEO efforts
Having both HTTPS and old HTTP pages in the internal links of your website can confuse search engines. As per a study, 50% of the internal links on the websites that were researched, led users from HTTPS pages to HTTP pages. Search engines bots get confused whether to rank the website based on the HTTP pages or HTTPS pages.
Old HTTP pages can affect the search rankings even if the website owner installs an SSL certificate. Businesses need to ensure that all their internal links are leading to HTTPS pages to avoid confusion for the crawling searching engine bots.
Alexa Rankings of HTTPS sites
In the top 100 websites on Alexa, 87% websites are supported with the robust security of HTTPS.
HTTPS and page load time
In the 90’s, SSL certificates had an impact on site performance. The advantage of website security was still more valuable than the site speed impact in those days. The good news is that HTTPS sites these days follow the HTTP/2 protocol so the page load speed is good enough to deliver the desired user experience.
Also, the revised HTTP/2 version of HTTP reduces page load time through data compression and at the same time, enhances the performance of the web page.
HTTPS data encryption
It is true that HTTPS adds a security layer to your website. But for complete security, businesses need to manage the encryption key in a secure manner by having stringent data management policies at work. SSL certificate will help to secure transactions but the server-side security still needs to be in place.
Switch to an HTTPS website and enjoy the many benefits of a secure website. Choose from SSL plans by industry-recognized SSL providers such as Comodo, RapidSSL, GeoTrust and Symantec with a competitive SSL certificate price from Abhada Technologies.

















