Social media, social networks, and digital communities; we are all so consumed by them, and yet we know so little about them. Is it possible we are all guilty of losing ourselves to our mobile devices, checking Facebook, sending tweets, or reading someoneâs blog, all the while ignoring the people right in front of us? Recently I discovered I might be an addict - a digital junkie! The question is, why does this medium so consume us, and how is it impacting on our need for community and relationships?
To understand the effects of digital communities on society we first need to understand what they are. The most basic explanation of social media is it is a medium or platform by which users can create content, share content, modify content and comment on another personâs content (Kaplan & Haenlein 2010, p. 60-64). They can include collaborative works, blogs, content communities, social networking sites, gaming sites, and virtual worlds (Kaplan & Haenlein 2010, p. 62-64). Add mobile devices like smartphones and tablets into the mix, and we can email and text whenever and wherever we want. We become permanently contactable and permanently connected. This constant connection to the digital world poses an important question, what impact is it having on our society?
In a speech on Ted-Ed (2013), Sherry Turkle suggests that we are âconnected, but aloneâ. My initial reaction was one of doubt. However, further research found her opinions are widely shared. danah boyd [sic] collaborated Turkles sentiment when she wrote: âLike many others around me, I am perpetually connected to people and information through a series of devices and social media channels.â (danah boyd 2012 p. 72). I soon found myself not only agreeing, but also feeling an upward surge of dread as I realised I had become dependent on both my phone and my social networks. The question I fail to answer is to what and why am I addicted to being connected.
Siapera (2012) claims the way we commune has changed from being based on location and person-to-person or face-to-face interactions to interactions where network individualism has removed barriers and opened broader opportunities to connect. Since the individual can now control the information they share, the willingness to connect more broadly has increased (Siapera 2012). Likewise, the ability to limit information has also given us the ability to construct and display whom we wish to be (cited in Wilken & McCosker 2014 p. 292).
Like it or not, many people are displaying themselves to the world. As danah boyd (2012, p. 75) writes âpublicness is one of the strange and yet powerful aspects of this new worldâ, but to what extent is this new publicness true? Is what we see the real world, or is the world about to implode as the self-created filter bubble collapses? After all, people are people, and the truth seems to have a way of making itself found.
 Ahkuoi, D 2018, Queen - Bohemian Rhapsody Parody (Opinion Rhapsody), viewed 1 December, 2018, https://www.youtube.com/watch?v=IABRgZH12YA .
 Boyd, D 2012, âParticipating in the always-on lifestyleâ, in Mandiberg, M 2012, The social media reader, New York University Press, New York, pp. 71-76.
 HANUKA, A 2018, Likeholic, viewed 1 December, 2018, https://www.architecturendesign.net/satirical-illustrations-show-our-addiction-to-technology/.
 Kaplan, A & Haenlein, M 2010, âUsers of the world, unite! The challenges and opportunities of Social Mediaâ, Business Horizons, vol. 53, no. 1, pp. 59-68, viewed 29 November, 2018, https://ac-els-cdn-com.ezproxy.lib.swin.edu.au/S0007681309001232/1-s2.0-S0007681309001232-main.pdf?_tid=68fefca4-8562-4cc1-a6ea-82f4130d8b83&acdnat=1543497919_7b97a11a105f088cdb0dd2e0ee6a88bc.
Siapera, E 2012, 'Socialities and Social Mediaâ, in Understanding New Media, Sage, London, pp. 191-208.
 TED-Ed 2013, Connected, but alone?- Sherry Turkle, 19 April, viewed 26 September 2018, https://www.youtube.com/watch?v=rv0g8TsnA6c
 Anon 2018, Cant Escape, viewed 1 December, 2018, https://www.architecturendesign.net/satirical-illustrations-show-our-addiction-to-technology/.
 Wilken, R & McCosker, A 2014, 'Social Selvesâ, in Cunningham & Turnbull (eds), The Media & Communications in Australia, Allen and Unwin pp. 291-295.