This specific display of information in the real world does a phenomenal job of creating attention in order for their audience (the customer) to contemplate and actively divert cognitive processes to
A. Check the time of day
B. Check the day of the week
C. Think about what money is being saved because of proposed deals
This makes the customer consciously aware of whatās going on in the given moment, and enables them to really dig down on saving money while generating a source of dopamine from said visit.
The context is clearly written on the advertisement, and depicts a multitude of information that is followed by pictures and can become enticing to the consumer especially for those looking to unwind after a hard days work. (8-4 day shifts) (9-5 day shifts)
Specifically the purpose of the advertisement is to entice people to come in at certain hours and receive a discount which will increase the revenue of said business at a slower rate that could accelerate depending on the amount of people that show up and end up spending more than necessary at ONE given instance. For example, someone who orders off the regular menu for $15 and theyāre out. Or somebody who orders extensively off the happy hour menu and pays a bill of $30-$40. While it may be less profit per item, it is in fact a larger payment. It also helps when the company establishes its other purpose which is to create regular customers. It initiates a predictable source of income.



















