#zuboff

Doświadczamy zarówno uprzywilejowania, jak i wymogu wyboru własnej ścieżki. Ponieważ nie zadowalały się już byciem anonimowymi członkami ludzkiej masy, czujemy swoje prawo do samostanowienia, oczywistą dla nas prawdę, która dla Sophie i Maca stanowiłaby niewyobrażalny przejaw pychy. Mentalność ta to niezwykłe osiągnięcie ludzkiego ducha, nawet jeśli skazuje na dożywotnią niepewność, lęk i stres.

So here is what is at stake: surveillance capitalism is profoundly antidemocratic, but its remarkable power does not originate in the state, as has historically been the case. Its effects cannot be reduced to or explained by technology or the bad intentions of bad people; they are the consistent and predictable consequences of an internally consistent and successful logic of accumulation. Surveillance capitalism rose to dominance in the US under conditions of relative lawlessness. From there it spread to Europe, and it continues to make inroads in every region of the world. Surveillance capitalist firms, beginning with Google, dominate the accumulation and processing of information, especially information about human behavior. They know a great deal about us, but our access to their knowledge is sparse: hidden in the shadow text and read only by the new priests, their bosses, and their machines.

Our dependency is at the heart of the commercial surveillance project, in which our felt needs for effective life vie against the inclination to resist its bold incursions. This conflict produces a psychic numbing that inures us to the realities of being tracked, parsed, mined, and modified. It disposes us to rationalize the situation in resigned cynicism, created excuses that operate like defense mechanisms (“I have nothing to hide”), or find other ways to stick our heads in the sand, choosing ignorance out of frustration and helplessness. In this way, surveillance capitalism imposes a fundamentally illegitimate choice that twenty-first century individuals should not have to make, and its normalization leaves us singing in our chains.

Unser Leben wird ausgewrungen und das Produkt daraus zur Finanzierung unserer Unterjochung verkauft.

Der Überwachungskapitalismus ist der Puppenspieler, der uns durch das Medium des allgegenwärtigen digitalen Apparats seinen Willen aufzwingt.