#yongfook

By Jon Yong Fook (Author of Growth Hacking Handbook)

  5 Famous Growth Hacks

1)      The Little Big Horn

If your target market is difficult to reach instead of tackling it, HEAD OUT, GO AFTER an adjusted market in order to stimulate demand.

For Example: Facebook was introduced to big and famous universities first. Then small universities will follow the same footsteps.

 Begin with a well-defined target market and expand over time

2)      The Waiting List

Instead of letting users sign up and start using your service immediately, put them into a waiting list which lowly work through

For Example: MAILBOX

If user wish to jump queue, tweet about it

Exclusivity is a powerful marketing tool but it’s impossible to fake

Get tech entrepreneur to use it

3)      The Cross Post

A feature on your app allows user to post to one of their existing social networks

Usually with a line of code

4)      The Power By

Put your company name and contact detail at the bottom of all the content your users create

5)      The Back Scratch

Incentivize users to invite their friends by offering a 2-way reward. A reward for the friend who get invited and reward for the person who did the inviting

For Example: DROPBOX

  5 Super-Fast Growth Hacks

1)      The Bio Hack

Add your company name/url to every social profile you create

Example: “Posted by Jon, a beatrixapp.com” – a simple way to passively increase exposure

2)      Disable Back Navigation Hack

On signup forms, disable back navigation to prevent users from exiting the form. This helps to increase form completion rates

Any email is an opportunity

  3)      Google Authorship Hack

Appear by your blog posts in SERPs

Pitchpigeon.com

Moving tactics

Try out quickly

Some marketing tactics become ineffective over time. Exploit on it

4)      Open Graph Image Hack

Add an open graph-optimized image to your best blog content with a title and graph.

This helps to increase clicks and shares on Facebook

Big open graph image set using : <meta property:”og:Image”

5)      Power point Hack

 slideshare has great SEO

hijack the SERP by converting your popular blogposts into power point format, for posting on slideshare

slideshare.net/kissmetrics for a good case study

Example: Affiliate marketing increase revenue

Easier to get it on google page 1 are youtube and slideshare

Your blog on Page 1 of google? HARD

Your youtube content on page 1? EASY

  5 Long Game Growth Hacks

1)      The Partner Embed Hack

Put your app/online store etc on someone else website via partnership agreement

Do average share so everyone is happy

Example: Well-known Japanese magazine partnership

Very high quality of return

2)      The Celebrity Endorsement

Get your app/service featured by a celebrity(obviously for a handsome fee) with a relevant audience for a distribution boost

This actually happened. We engaged with celebrity chef a (kinda famous) to promote a frying pan sale we were doing

This led to celebrity chef B (more famous) organically promoting the sale too because he saw B’s blog and like the blog

  3)      Free Tool Hack-Hubspot

Create a free tool related to your main service, that bring relevant prospects to your site and encourages social sharing to spread the word

Hubspot creates simple free marketing tools to market its  mmore complex , paid marketing tools

4)      Integration Partner Hack

Integrate with a related/ complementary service and get listed on their site as an integration partner

5)      The Turbo Hack

Improve the spread of your app/service direct correlation to conversions

Perceived speed is as important as actual speed

Actual speed : Sharp decline in conversion rate as site load time increase

Perceived speed is make your ajax indicators spin faster = app feels faster (I ‘m serious)

90% of progress bars are lying

But they makes us feel warm and fuzzy which is good