At the university they say “Forget everything you learned at school”, when it comes to work - “Forget everything that you learned at the university”, when you go into business you’d hear - “Forget everything”. Everyone thinks exclusively subjectively. If you claim to be objective, I have bad news for you. Firstly, no, secondly, if you think so then you are also inert in this regard.

Novice entrepreneurs often make one and the same mistake at the beginning: they judge for themselves. It can be connected with the need for this or that product or service, these can be the concerns about the blog/site and how it should look like, how you show your expertise or even how you look. It’s the attitude to political events, the awareness of the "masses" in some sphere, the evidence of the facts you know and so on and so forth. This list is endless.

If you believe you know something about the world you are mistaken. To survive and succeed in business you need to learn "testing." Learn to try, to test hypotheses, to collect feedback, to analyze and to try again. Nothing will work at random. And if you suddenly manage to take a wild guess – ohh, what a DISASTER – this enchanting success won’t last long until enough key changes are accumulated in the environment around. Then, at best, you will find yourself simply depressed, without debt and time. This is especially true now, when the pace of change is growing exponentially. In such conditions, it is vital to develop flexibility and “adequacy”. You can train it, but first you have to put up with it and accept the scarcity of your perception.

Flexibility is important not only when it comes to business: business just requires it in a greater degree. You can play a waiting game for quite a long time in a quiet province where “nothing happens”, but sooner or later a turning point in external circumstances will touch you. In case you aren’t prepared for this in advance, it will break you in half. I adhere to the theory that success (not only financial) is an indicator of adequacy to the current state of the outside world. If I am not successful, I am inadequate. What do you think?