Top Posts Tagged with #winning time

Don't Stream on Max

Ragging on Max is fun, isn't it? This is going to be long since I brought tables. Here's a kiss GIF to get people's attention!

Let's be real: if HBO/Max has a cancellation rate this high and is the only streamer with a cancellation rate approaching these numbers, we're long past the point where fingers can be pointed at the shows individually, trying to invent unique "failures" in each one separately... except for Zaslav's baby, The Idol, that show deserved it. If there is an oddity like this, deduce down the common factor, and the common factor here in all these "failures" is WBD/HBO/Max. WBD does not know how to run a streaming business, and yet, it is charging consumers the highest rates in the industry.

✨Cancel Max now✨

Remember that WBD sponsored article from Vulture? Remember?? Specifically...

And then there was the final strike against last month’s canceled trio of titles: their production costs. As noted earlier, all three series went into development circa 2019-2020, at a time when competition for hot new shows was beyond intense. Streamers were handing out ridiculous deals in order to land coveted projects and agreeing to license fees and production budgets that were usually only reserved for big, established blockbuster hits. So a series like Rap Sh!t, which had the feel of an indie production and used iPhones to tell its story, ended up costing Max twice as much to license as HBO’s critically loved, niche comedy Somebody Somewhere, per a source familiar with show budgets. Our Flag Means Death, the same sources say, had a license fee three times that of Somebody.

First of all, they picked the smallest show they could in order to justify ~scary~ words like "twice" and "three times" without any danger of being specific, but they also picked a show that was "renewed" and I can find no evidence it's being worked on anymore!

But 2019-2020, let's discuss that. The merger was finalized April 8, 2022, and Max, the illicit love baby between Discovery+ and HBO Max, launched on May 23, 2023. On its face, Max has the second largest sticker price of streamers, and that sticker price is mostly built from that HBO prestige, but I'll build to that...

Let's say Zaslav had to let 2022 roll, so let's look at 2023, shall we? HBO/Max had 11 shows debut in 2023.

Velma (Max - renewed + lol)

The Last of Us (HBO - renewed)

Fired on Mars (Max - Purgatory)

Gremlins: Secrets of the Mogwai (Max - Renewed)

Clone High (Max - Purgatory as new season is coming in)

The Idol (HBO - cancelled)

Warrior (Max - cancelled + moved to Netflix)

Adventure Time: Fionna and Cake (Max - renewed)

Young Love (Max - Purgatory)

Scavengers Reign (Max - Purgatory)

Bookie (Max - Renewed)

Wow! Not even half confirmed renewed, and one of the success stories is Velma. HBO also only debuted two series that year: TLOU was in development since 2020, but The Idol was still in early stages when Zaslav wandered in. Since he didn't put a stop to it, The Idol remains Zaslav's sole contribution to HBO, especially since according to Wikipedia, the show went under a "drastic" overhaul in April 2022, the month of the merger.

There is an article going around citing that Max has a 26.9% cancellation rate, and that seems.... off? It is still far higher than every other streamer, but it's still lower than what's expected from what we've seen of WBD/Max. If you look at Max's original programming list and HBO's original programming list, something's not adding up. I tried to follow the source back, but it wanted money, so I'll do it myself! I suspect that the glut of mindless reality shows, exploitative docuseries, and miniseries really brought that percentage down.

I'm just going to look at the cancellation of actual scripted shows, ignoring miniseries (that's just a big movie on purpose and no concern about #FinishOurStories), series that haven't aired an episode yet, non-English series (most don't have Wikipedia entries and are a messier thing to research), and co-productions (as Anne with an E showed, sometimes the partner can be responsible for cancellations -- this unfortunately leaves off series like Gentleman Jack). I also limited myself to series that had/about to have a season debut after the merger date (April 8, 2022).

(I've got the 'tism, and I enjoy making spreadsheets.)

Drama:

Comedy:

Anthology:

Continuation:

Adult Animation:

Kid/Family:

(Note: I used "ended" if I immediately saw that it was the creators who ended the show on purpose.)

HBO Breakdown:

Max Breakdown:

Combined:

HBO/Max is hovering around a confirmed 50% cancellation rate. I don't expect shows like Tokyo Vice and The Sex Lives of College Girls to last past their seasons that are about to premiere, and I expect many of these other "renewed" or "pending" shows to disappear into the ether.

Let's talk money. What is the monthly cost to subscribe to streamers? To make my life easier, I'm not going to list out yearly costs.

Streamer | Cost/Month with Ads (USD) | Cost/Month without Ads (USD) Apple | n/a | 9.99 Disney | 7.99 | 13.99 Hulu | 7.99 | 17.99 Disney/Hulu Bundle | 9.99 | 19.99 Max | 9.99 | 15.99 Netflix | 6.99 | 15.49 Paramount | 5.99 | 11.99 Peacock | 5.99 | 11.99 Prime | 8.99 | 11.98 Starz | n/a | 9.99 Discovery+ (on debut) | 4.99 | 6.99

Disney and Hulu together without bundling would be 15.98 with ads and 31.98 without ads, so each bundle is 62.5% of what it would have been with a double charge. If Max would be a similar deal, the HBO and Discovery pieces separately would add to 15.98 (ads) and 25.58 (no ads), so assuming no Discovery inflation (and, lbr, the starting pricing was already too high), the HBO piece would be 10.99 (ads) and 18.59 (no ads), putting HBO as the most expensive streaming option.

It's hidden, but Max is a bundle. Discovery+ and HBO do not have overlapping shows or audiences; it's really like if ESPN and Disney tried to sell itself as one service without telling anyone.

Since I tossed out the reality pieces, the cancellation rates I have above are the HBO pieces. If you're paying for Max, you're paying for the most expensive TV option, while paying for the highest turnover in TV productions. If you're subbed to Max for one show, it would be cheaper to just buy it from a digital store or, you know, 🏴‍☠️

So, circling back to the initial quote: sobbing about being beholden to the wacky 2019-2020 greenlights, when those greenlights are the only reason people are subscribed to the service in the first place is certainly a choice! Especially since now that the only "originals" Max is offering up are on par with Velma and The Idol, and the prestige TV that were underway at the time of merger (ex, TLOU and that upcoming HP show) maybe justify a one month sub-and-binge per year. With this obscene cancellation rate and creator disrespect, they aren't going to nab any more big projects, but they sure want you to pay them like they are.

Look, I'm not getting into the labor and worker treatment parts of this, and I'm not getting into the media representation parts of this or how non-white/straight/male shows have to meet impossible standards. Both of those are also egregious and part of a much, much larger discussion. Just from a purely consumer point of view, Max is a bad product.

Cancel Max. It is not worth your time to care about anything they put out.

Anyway, some petitions for shows that this failed streamer dumped recently. Max won't pick any of them up again, but you can show other streamers that there is interest for them to pick up the shows!

Our Flag Means Death