#winnerstayson

Sharkin' aw cunt. #winnerstayson #Pool #SchmidtStag2017

Late night session with the boys... loser makes tea 😜 #pool #hotshot #latenight #boys #mancave #firsttofive #winnerstayson

A cold winters day. A half-deflated ball, two jumpers balled up into makeshift goalposts and a waterlogged field. The perfect recipe for a great afternoon of football. This advert for Nike football by W+K Portland captures this perfectly and exaggerates the feeling of playing the beautiful game. Ordinary suburban lads become multi-millionaire superstars in a feature-length advertisement which is not only exciting but also very clever in the way this it switches from shots of the teenagers to the shots of the footballers. The inclusion of international football players will appeal to potential consumers immediately and I have identified that Nike does this frequently in their adverts, utilising their huge financial power in order to draw the biggest stars to their fans.

This is a thing of pure beauty...