Wondering if a simple change (colors, font, size, etc.) on your website or landing page makes a difference?
Check out Wingify! Technically speaking, Wingify makes a Visual Website Optimizer- a plain & simple A/B testing and split testing software for marketers.
Don't understand? Neither did I.
What it does is basically this:
If you have a website, or a landing page, or a homepage, any page at all that you want to optimize we call this the original page version A. Now you want to change that version A with some of your ideas. Those ideas may revolve around changing colors of your site, changing headlines or even changing products. You make certain changes to that version A and create a version called version B. Now the traffic that is coming onto your page, 50% of the visitors get to see version A while 50% of visitors get to see version B.
Then you measure the difference in sales generator or conversion rate or any other goal that you’re measuring between version A and version B. In simple terms it’s just like doing a scientific experiment on your page. You have a control and then you have a treatment and you see the difference in behavior of your visitors across these two versions. That’s what A/B testing is.
Now where the Visual Website Optimizer comes into the picture is that it allows a marketer, who does not know any kind of HTML or who does not know any kind of Java script, to easily create different versions of their pages. Traditionally if you were going to do an AB test you would need to know all sorts of IT things like HTML or to upload new pages to your servers and go through a lot of IT hoops just to get the simple AB test done. With Visual Website Optimizer it’s very easy. It’s a point and click design where you can load your site and, with a Microsoft Word-like interface, make the changes you want then simply go live without involving an IT department.
