#week6blog

SARI - SARI STORE

The owner of this sari - sari store is Maria Theresa Dalonos. She is 50 years old. She started her business on year 2018. They have a lot to sell on her store. also they have cash-in and cash-out for gcash, If you a gcash you can go to her store to cash-in or cash-out of your gcash. Her sari sari store located at lawesbra near at USTP.

For my 6th week in my Technopreneurship class, our lecture was about Customer Discovery. He said to focus on discovery + prototypes + Acquisition/activation + validation. Customer discovery has three steps: 1. Pre-planning 2. Interviews 3. Analysis & Insights. Planning is important, without a plan you don’t have a guide on where to start and how to deal with the problem that needs to be solved. It is important to test the team’s hypothesis made to be validated later on. Then, looking for early adopters is the next step for customer discovery. Finally, write the insights made by then and share it with the team because team communication is also important. Sir Mabulay also said that “Your customer do not exist to buy, you exist for them”. This means that we should always know what the customer wants in our solution to their problem. A startup is a temporary organization designed to search for a repeatable & scalable Business model. Since, what we’re making for the whole sem is a startup, our team should make a business model. A business model brings value to the company. Sir Mabulay discussed and explained what should be inside a business model. It should contain the ff: Value prepositions, customer segments, channels, customer relationships, revenue model, key resources, key partnerships, key activities and cost structure. I learned a lot during the lecture. After the lecture, sir Mabulay instructed us to make our own Business Model Canvass (BMC) through the cartolina and sticky notes we brought. Lovely, one of our member was absent by that time because she was sick. This is how we made our BMC, as shown below.

Our team didn’t meet on two days. Since Muznah has the editing skills, she made the digitalized output of our BMC and uploaded our team photo with our BMC through Slack. Sir Mabulay reminded us to attend our make-up class on Friday. BMC presentation will be done during the make-up class. Our team wasn’t really able to prepare ourselves. We didn’t have a proper meeting to check our BMC and update it. We didn’t share our thoughts on our BMC this time. Somehow, it was only during our Tuesday class that we discussed about our BMC. Though, we each had something to do. One of us was cutting out of construction paper. The other one was setting up the inside labels of our BMC. The two of us discussed what should we write down in this section and the other.

By Friday, we were the last group of section A to present our BMC because we waited for Muznah. She was absent during that time because she woke up late. She told us she couldn’t come to school on time. So, only the four of us were able to present to sir Mabulay our BMC. We explained the flow of our BMC. We didn’t include explaining the yellow left side of our BMC because it’s part of the business structure already. We started with the customer segments connecting it with Dropbuy’s value preposition, customer relationship, channels and revenue streams. Sir Mabulay understood our explanation. Then, he asked us why is that we have developers included in our customer segments and that it is connected to payment revenues. He said it means we are the ones paying. We realized it was a wrong decision that we included it. He told us that August 9 will be our midterm. By that time, our MVP should be done and presented. Midterm was pushed a bit ahead of time because of USTP’s Foundation day on August 16.

Yesterday, it was Saturday. Sir Mabulay messaged our group channel in Slack. He reminded us to starting build our MVP & get more customers. Our BMC also should be updated weekly together with our weekly blog.

This week is for the National Science and Technology Week 2016, that made every students and instructor busy for the whole week’s activities.

So what our team did was, we had a short meeting to discuss with our new idea or should I say the idea of following sir Pascua’s suggestion during the booth camp’s pitching last Saturday. So we decided to make tutoring as our service for our venture. Just like the previous idea, it is still a mobile application that can be downloaded. The only difference is that it only focuses on one service.

The tutoring services will be open to all students and those who are willing to learn, and it will be offering all subject matters that students need in school. This will help parents who are busy with their work and has no time to teach their kids in their studies.

Since this application is two sided, it can also help those people who needs part time jobs as long as they are capable to teach.

New media has provided a multitude of engagement opportunities for fans and consumers of entertainment. Much of this can be owed to the affordances that technology allows both producers and consumers in making, distributing, accessing and engaging with content. These include the rise of participatory fandom (Shefrin, 2004) and the ability to use entertainment as self-formation (Burgess, 2009).

New media such as YouTube and Vine allow the audience to play a role as entertainers and take advantage of online methods of self-formation. Burgess (2009, 25) says there are increasingly “interpersonal, playful and identity-forming uses for information, communication technology.” Indeed, sites such as this have been used to platform many users to internet stardom. Jenna Marbles, Jamie Curry and Chris Crocker (of “Leave Britney Alone!” fame) have all enjoyed online success from their use of YouTube and have even been able to take advantage economically by gaining advertisement revenue from their high visitor count or even getting involved with offline promotional opportunities. Some scholars have correctly pointed out that this doesn’t always translate into true celebrity though and that YouTube could not be seen as a solid platform to achieving ongoing world-wide recognition. Indeed it is true that for the vast majority of people, bridging the gap is virtually impossible if you don’t have the support of pre-existing media outlets and organisations, such as Justin Bieber did when he was apparently discovered by Usher and marketing executive, Scooter Braun.

Burgess (2009) reminds us though that amateur videos are not necessarily aimed at achieving super stardom or even a fan base, they can be created social history and used to document lives. Indeed, participant uploads on sites such as Instagram, Vine and YouTube can even be described as a 21st century digital scrapbook of memories. The video sharing site Vine has recently gained more popularity as it showcases 6 second home made videos that can be broadcast to the world. Many of the uploaders will never achieve internet fame however that does not prevent millions from being uploaded everyday. Each video involve some level of planning, creativity and personal touch that combines to form the mix of “productive play, media consumption and cultural performance” that Burgess highlights as a semi-private space of cultural participation (2009: 18)

The abundance of creation methods that assist users to pre-produce, produce, circulate and consume makes the Big Brother formula of filming normal people go about daily activities seem old-hack. It is easy to see how new media affordances and the rise of online self-expression could have contributed to a waning interest in the Big Brother series. Video sharing sites allow users to have 100% control over their image and content production, and the level of exhibitionism or surveillance is controlled by participants themselves. The supposed ‘reality’ of the Big Brother set up is far surpassed by the seemingly endless supply of personal vlogs and content that can be accessed on YouTube or Vine at any given time.

Big Brother 2013 winner Tim in the diary room

YouTube user SHAYTARDS vlogs the birth of his baby

Online video outlets have provided a range of methods for self-expression. Whilst some have reached Internet stardom, it is still difficult to bridge the gap to fully-fledged celebrity. However many users upload regardless, so they can have an opportunity for meaningful identity building and creative online play, unlike the limited and inaccessible ‘broadcast reality’ of a show like Big Brother.

  References: 

Burgess, Jean and Joshua Green. 2009. “You Tube and the Mainstream Media.” In YouTube: Online Video and Participatory Culture edited by JeanBurgess, Joshua Green and Henry Jenkins, 15-37. Cambridge, MA: Polity Press  

Glenn Dyer. 2013. “Nine continues to tank, Big Brother beaten by thnews.” Crikey. August 7. Accessed April 1, 2014. http://www.crikey.com.au/2013/08/07/glenn-dyers-tv-ratings-nine-continues-to-tank-big-brother-beaten-by-the-news/

Sauter, Theresa, March 26, 2014. “Week 5 – New Media and Entertainment.” Accessed March 31, 2014. http://blackboard.qut.edu.au/