Link to site: https://xd.adobe.com/view/90686606-ae16-49c6-af50-a6a8e60792a6-c53b/?fullscreen
Final Site concept, keeping to brand guidelines and using initial wireframes to help develop the overall look of the site. Certain elements have been simplified ie the shop page, to help streamline the site and make it more user friendly. I decided to focus the ‘shop’ on band merch and leave the option to download the album on the ‘music’ page where audience will be immediately captured and re-directed to external purchase page. The same would happen on the gigs page where the audience would be re-directed to external purchase page.
I wanted the site to be quite visual, and inspired by the bands new video, the landing page would loop a video of the still presented. Black & white is the prevalent colour scheme, and the user experience is easy and simple (something I discovered with many bands sites)
I tried out a few different layouts and schemes for the site initially but decided to really pair it back and keep it minimal as that felt more fitting to the band (seen below) I’m most pleased with the LISTEN page as I managed to find a way to interchange the featured album with a scrollable menu and not get too angry at XD. (hated it tbh)
Overall, XD and website building is definitely not my favourite task, but I am happy with the outcome and feel it represents the band and their brand perfectly.
