#website banners

The pencey prep header from the old website, screencaps don’t do it justice.

Banner blindness refers to people's selective attention toward web pages, often disregarding banner advertisements intentionally or unintentionally. Low-quality ads are frequently overlooked, and users may scroll down a page anticipating that the desired content is further down.

Here's how to mitigate banner blindness:

1- Differentiate your ad's appearance from the site's layout to enhance visibility.

2- Conduct A/B tests on your banners to determine the most effective design.

3- Recognize that ad placement across various websites can vary in effectiveness; explore alternative platforms such as social media or PPC for optimal results.

Banner blindness is a component of advertising blindness wherein users habitually ignore image and content ads.

Elevate Your Brand and Increase your Sales with Better Listing Graphics.