#webinar tips

How Creating a Webinar Teaser Video Will Triple Your Attendees

So, you have a webinar coming up. You are really excited about presenting this information to your audience but you are worried that not as many will come as you’d like. Perhaps your last webinar didn’t go as well as you would have liked. Well, you can often double or even triple your attendees with one simple thing: a webinar teaser video. (more…)

Webinar, a concept that recently sounded a bit strange to us today is one of the most advisable tools to generate quality leads. We are sure that many of you will have considered carrying it out, but, where do I start? Quiet, today at Extravaganza Communication, we will give you the 10 tips to make your webinars a success.

Webinar is nothing more than a virtual conference room , which is done through the Internet. Imagine at the public level, the opportunities it offers. If we organized a face-to-face conference, the target audience would be limited to a specific location, however, a webinar has no geographical barriers. If for example you decide to do it in Spanish, you can cover all of Latin America and Spain at once.

It is precisely because of the impact they cause that they are becoming a basic tool for many companies. However, it must be recognized that attracting the public is not easy. Maybe it’s one of the most difficult parts, but it’s worth it. If not, look at this Kissmetrics example. Take a paper and pencil that we started.

10 tips to succeed in your webinar

1.- The theme of the webinar has to be interesting It seems obvious but many times we forget it along the way. The essential thing for our webinar to succeed is to do it on an interesting topic. We recommend that when choosing it, if you already have a blog and presence in social networks etc, observe which are the areas that most concern your followers.

On the other hand, once you have the chosen area, do not forget to use some tool like the Adwords Planner Tool, to focus on something that people are really looking for and also write it in the same way that your audience is looking for it.

The key words , although increasingly less important, by the new algorithms, are still vital to have a good positioning. In this way, look at the difference of searches between putting webinars or webinars:

The difference in search volume is brutal, 4400 to 590 on average per month. So if you are going to include it as a keyword, remember to put it without the end and the chances of having more traffic to your webinar page, will be much higher.

2.- Make sure you offer a quality webinar. This is something we all know, but it is always good to remember. It does not matter how interesting the subject of your webinar is, if the content of it does not have quality or if the connection is not good and it is choppy, or the image comes and goes.

Here comes into play the platforms we use to support the webinar. We have been analyzing several and have consulted what several gurus have to say as Neil Patel. Everyone agrees on the same, choose GoToWebinar. Besides, you can also choose some free webinar tool like ezTalks Webinar, which is easy, reliable and affordable.

Everyone agrees that it is not the most economical, nor does it offer the most attractive interface, however, it is the most reliable. In fact, for example in Kissmetric (2015), they carried out a comparative study to see the impact of different platforms on the number of registered users , incredibly, when the platform to use was Gotowebinar, the alternatives to skype for business, it was increased by approximately 20% .

In addition to the platform itself, you have to make sure that the content is exceptional and do not try to sell at all costs. Remember that although many of your assistants may be future leads, there will also be people who just want to learn from you and that benefits you, because you are contributing to developing your brand image.

An important detail, if this was not your first webinar, and in the previous ones you had problems of any kind, when you are preparing the promotional material, be sure to let your readers know that you have improved those aspects and why they should return.

3.- Which format to choose: In Stream (Direct) or On Demand (Recorded)?

Many people ask us which format is more advisable and the answer is that it depends on the case, because not all subjects are the same, however as a general rule it is recommended to do the webinar live, record it and then be available in your blog or in your RRSS, so you can continue generating traffic.

Normally, they tend to like webinars that are more in stream, because it is more real. However, as in any live broadcast, there can always be many more problems than one recorded.

If for example you are going to offer a webinar on how to work with a specific program, a good alternative is to record it — 90% of the time it will be a shared PC screen recording — and the day of the webinar to activate a live chat, in which the participants can interact.

4.- Before trying to sell, check that you are contributing something to your followers.

For several weeks, we have been talking about Inbound Marketing, which is really our philosophy. One of the essential principles of marketing today is the creation of value.

In this way, when you are designing your webinar, make sure that you are solving the problems of your audience, before starting to sell. Forget about the 100% commercial approach, that aggressive marketing, was what it was in the 90. Now, things have changed and as it is said, Adapt or die.

5.- Establish objectives regarding the number of registered people and participants.

Having a goal is basic to know if what we are doing is working or not. In this way, we recommend that you look at the statistics of your sector, to establish objectives that you can achieve.

You have to bear in mind that the number of registered people is not the same as the number of participants. Normally, only 30% of registered users finally participate in the webinar. But here’s the good news, you have a ratio of 1 in 20 of the registered ones that eventually become leads.

We advise you that once the objectives are established, use your social networks, blogs etc to reach it. Do not forget to use Google Analytics , to know what is working and what is not.

6.- Better days and hours to publish.

In regards to the days, all the statistics point to the best ones being Tuesdays, Wednesdays and Thursdays. Do not set up your webinar on a Monday — most of us are focused on organizing the week — or a Friday — acknowledge it, it also happens to you, we are thinking about the plans of the weekend. It also avoids weekends.

As for the hours, that’s where the controversy begins. Most experts recommend doing it as close as possible at lunchtime. If you are going to organize a webinar only for Spain, this is not a problem. But what happens if you plan to do it globally? This is where the time zones and habits of each country come into play.

Before choosing the time, you have two options, or you ask directly — through the registration form — to the people interested at what time is better or do a little research on those countries you are going to direct.

7.- La Landing Page

Your landing page is one of the keys to the success or failure of your webinar. We could write an article just on how to design a landing page to increase the chances of users registering.

We bring you the golden rules for them to work:

Text about what the long webinar is about.

Do not put bio on the speakers, only big picture and caption

Make sure the registration form is on the left

In the fields, always ask if you are interested in receiving a demo of your product

Always give something free for attendees: You can increase your leads between n 5% and 25% depending on the value of what you give. Not bad, right?

Put a time zone tester

Surely, if you look at the image above, you have already identified some other element that is missing.

8.- When to start with the promotion

The minimum you need to promote a webinar is three weeks. Although we would recommend you to start even a little earlier.

We live with tight schedules, and also need time for your marketing strategy to spread its magic, however, it is necessary to make sure you are promoting correctly, as we mentioned before.

9.- Email Marketing as the center of your strategy.

According to experts, email campaigns are the best promotion tool for webinars, because it is a more direct contact.

It is considered that 4 is the magic number in email marketing. So we are going to send three emails to our users, which in case of starting to promote with more than three weeks, could become four:

First: Introducing the webinar, in general lines. Up to 3 weeks before.

Second: Giving an advance on the speakers and explaining why they should register now. A week before the webinar.

Third: The day before the webinar, remembering that the next day will take place. If it is for not registered yet, they are invited to participate and for those who have already registered, they are simply reminded and shared with something new.

Fourth: The same day of the event, the participants, three hours before or so they are reminded again that there are only hours left for this important event. Non-participants are given the last chance.

Do not forget the other tools. Promote your webinar through Social Networks, forums. In fact, use your blog to promote it and consider the possibility of doing paid promotion, whether through Google Adwords , Tweeter Ads or any of the platforms, the results are worthwhile. That if you always use it in its right measure and in the right times.

10.- Record your webinar and reuse it.

Just finish the webinar live, make sure to upload it to your blog, page and give promotion through the different social networks, it will generate a lot of traffic and as we said at the beginning, quality leads.

On the other hand, during the event, make sure that part of your team — or if you are alone leave it scheduled — tweet about it. Generate a specific hashtag, so that participants can follow the conversations you are generating on Twitter as well.

Not all learning professionals are willing to impart their own webinars, which can be called virtual conference room , since they assume that being a successful webinar host requires skills they do not have. Following the theme started in our previous post How to design and lead an excellent webinar? In this article, we will share the 7 best tips to help you through this process to become a webinar host that engages and captivates your attendees, whoever they may be.

Connecting with your audience through a webinar with the best free webinar tools goes beyond the capabilities of social networks, your website, or your professional blog. It is a live and live event, builds trust between you and your assistants, and offers you the opportunity to create new connections and form prosperous professional relationships. Needless to say, being the host of your own webinar means that you have complete control over your pace and your result. But is it something he can do? Would you be able to offer attractive eLearning content and interact with your audience at the same time? Could you stimulate your curiosity, inspire them and maintain your interest until the last minute? Of course I could! These are our recommendations:

Pay attention to the sound

Audio is undoubtedly the most important element of your webinar with free webinar tools . To make sure everything goes well, keep the following tips in mind:

Choose the correct location . Find a quiet room or, better yet, a soundproof room to record. Also, consider not using a wireless Internet connection; Instead of using a land line, to avoid technical problems.

Have a technical assistant. Speaking of technical problems, keep in mind that during your webinar you should be focused on the delivery of your content. Have an assistant who knows how to handle technical problems, if they occur, in real time.

Use the right microphone . Do not trust the microphones built into your laptop or desktop; Use external microphones If your webinar includes multiple speakers, equip yourself with a high quality speaker.

2. Practice, practice, practice

Do not underestimate the power of practicing several times before entering live; Practice makes perfect. To ensure that your voice messages are effective, you will need to make sure to eliminate all “uhm” and “err” from your vocabulary, and the practice will help you gain more speaker confidence. Ask for feedback as often as possible. Have someone listen to you and offer your honest opinion. Ask them to tell you one thing they did well and one that they can improve. Is your vocal rhythm okay? Are you speaking clearly? How is your tone? Is it friendly or too serious and flat? Ask them to listen again and again for a while, to make sure that they do not end up having to run on their last slides. Also, consider recording yourself and reviewing the images to see what is working and what is not.

3.Start with a story

What is the best way to present yourself? Certainly not read a long biography or a slide that lists your resume; These are ways for you to lose, quite safely, the interest of your listeners. Tell a story; Sharing your story and explaining what brought you there will establish trust and develop an emotional connection between you and your audience. Just remember that your story should be short, personalized with some elements of suspense, and with a powerful ending. A great trick is also to smile while you are telling your story, as it helps raise your voice; Your listeners will be able to feel their enthusiasm about the session.

4.Capture and hold the attention of your audience

The average attention of a typical public is about 10 minutes. Webinar audiences are worse; You are competing for your attention with your computer screens, your always open accounts of social networks and your email boxes. That is why it is important not only to capture your attention, but also to maintain it. Limit the text on the slides and avoid overloading them with bullets. Instead, have your audience participate with an interesting mix of interactive questions, mini-challenges and tasks, rich images, compelling videos and even music.

5.Keep a conversation tone

Remember that you are talking to real people, not a machine. Personalize your seminar with these strategies:

Imagine you are talking to a friend or colleague. If you have, say, 150 attendees listening, you are really having 150 one-on-one conversations. This may seem overwhelming, so try to visualize a friendly face you are talking to.

Interact with questions and answers. Questions and answers are an excellent way to maintain interactivity. No one wants to hear a person talking endlessly, no matter how soft or pleasant their voice is.

Address your audience by using “you” or “you” in your sentences. Do not say “Today I will be sharing …”; Instead of saying “Today will learn …”. Do not ask: “Does anyone have a question?”; Instead, ask “Do you want to ask me something?” Using the word “you” or “you” makes your audience feel more engaged .

Use humor. Do not be afraid to throw a funny comment; Just make sure that your humor is politically correct and relevant.

6.Use interesting facts and examples to support your message

Listening to real-life experiences and thinking about how to apply the same solutions to your own situations is one of the most effective ways to learn. Fill your webinars with multiple graphics and boring figures will not captivate your audience; it will do so if it uses real-world scenarios, case studies and examples. Real success stories, research and attractive infographics to back up information are great ways to support your message. Explain why certain strategies work and others not using real facts and make sure your audience will want to remember everything you are hearing.

7.Remember that your voice is the connection

Of course you will need to pause while you are talking. Use them, but keep them short; Do not allow more than 2 or 3 seconds of silence, otherwise your audience may think they have lost their sound. And if you want to shut up, let your listeners know. For example, when you want to give them some time to read something, tell them that “now I will let you read some lines about …”.