Reebok x Walker Wear Unite for an Empowering Collection, Launching Globally Spring 2025
Reebok, the rebellious sports culture brand, has teamed up with Walker Wear, the legendary streetwear label founded by visionary April Walker, for a groundbreaking collaboration. Set to launch globally on March 21, 2025, this collection embodies the spirit of unity, empowerment, and legacy, reinforcing Reebok’s commitment to social justice through its "Human Rights Now!" and "United Against Racism" initiatives.
A Tribute to Women’s Empowerment and Hip-Hop Culture
Timed perfectly for Women’s History Month, the Reebok x Walker Wear collection is more than just fashion—it’s a statement. The collection features a reimagined Freestyle Hi ($100 MSRP) alongside a range of apparel, all designed to amplify the message that "Fly Is As Fly Does." This collaboration celebrates the movement for women’s empowerment and pays homage to Walker Wear’s historic influence on hip-hop culture.
Founded in 1987, Walker Wear emerged as one of the pioneering brands in urban fashion. What started as a Brooklyn-based tailoring shop transformed into a cultural powerhouse, dressing hip-hop legends and setting the standard for streetwear. Today, Walker Wear continues to be a symbol of self-expression, bridging the worlds of fashion, music, and culture.
The Reebok x Walker Wear collection merges timeless streetwear aesthetics with elevated designs and inclusive sizing (3XS-3XL) to ensure accessibility for all. Each piece carries messages of solidarity, empowerment, and collaboration, reinforcing the ongoing fight for equality.
Reebok x Walker Wear Freestyle Hi ($100): A bold reimagining of the classic sneaker, featuring a custom hairy suede upper, metallic gold accents, hidden purple hook and loop straps, and a unique “Lateral Cooperation Creates Vertical Movement” patch. Available in women’s sizes 5-12.
Jumpsuit ($150): A military-inspired army green crinkle woven jumpsuit with bungee and toggle details and a signature “W” belt loop design.
Crewneck ($60): Cozy fleece crew with the empowering motto “Fly Is As Fly Does,” a ribbed collar and cuffs, and a regular fit for ultimate comfort.
Tee ($35): A short-sleeve jersey tee featuring a semi-rubber graphic print, blending streetwear style with a powerful message.
A Legacy of Cultural Impact
“Partnering with Reebok is a testament to the power of collaboration in driving positive change,” said April Walker. “Both Reebok and Walker Wear have deep roots in shaping cultural history, and this collection reflects our shared commitment to empowerment and legacy. It’s about elevating women’s voices while celebrating the strength of unity.”
Walker Wear’s influence spans decades, playing a pivotal role in hip-hop and Black style. The collaboration with Reebok is a full-circle moment, uniting two brands that have significantly shaped cultural and fashion history.
Beyond Fashion: A Commitment to Change
The Reebok x Walker Wear partnership extends beyond style, embracing social impact. As part of its ongoing efforts toward equality, Reebok will work with organizations that uplift women and marginalized communities. One key partner is Black Girls Sew, a nonprofit dedicated to providing equal access to sewing and design education, empowering the next generation of creators.
“This collection is about more than just style; it’s a call to action,” said Chloe Mann, Reebok’s product manager for Human Rights Now and energy collaborations. “Through these designs, we’re inviting people to join a movement rooted in unity and equality. Women are catalysts for change, and when given equitable opportunities, they contribute immense value to society. This collection embodies that spirit.”
The Reebok x Walker Wear collection drops exclusively on Reebok.com on March 21, 2025, at 10 a.m. ET. Be part of a legacy that blends fashion, culture, and activism, and step into a movement that champions empowerment and equality.
For more information, visit WalkerWear.com.
