#virtual normality

👁Getting targeted ads for things I’ve spoken about in the privacy of my own bedroom has become the new norm. 👁

My installation, Big Sister’s Lair (at the Museum of Fine Arts in Leipzig, Germany) inside the Virtual Normality: Female Net Artists 2.0 exhibition, seeks to explore the death of privacy and how we’re never truly alone in the era of the smart phone. 

“Big Brother is Watching You”. Yes, we know. 

But Big Sister Is Watching YOU, too. 

*Big Sister is Big Brother’s Big Sister*

And we are ALL Big Sister: Watching them as they watch us. 

A sousveillance. 

While Big Brother is the looming, ever-present gaze of government & tech company data mining, buying and selling our information without consent, Big Sister is the panopticon gaze of the surveilled citizen; staring back at our watched selves. 

This is not about some illogical or selfish fear of personal information being surveilled / sold.  Rather, it is about the violation of citizens rights within this new era ruled by tech companies, and how we as people need to be alert and aware of the shift that’s occurring in the fiberoptic shadows.