#usabilityfirst

If your domain’s value isn’t obvious in seconds, you’re losing buyers before they start.

You shouldn't have to educate someone into liking your domain. It should click on contact.

If it doesn’t click instantly, it won’t close.

If they can’t picture the use case in five seconds, they won’t ask questions — they’ll just close the tab.

“Could be” isn’t a strong sales pitch. The best names make the use case obvious.

Great domains don’t need hype — they need to instantly inspire.

You shouldn’t need to explain your domain. It should explain itself.

Buyers don’t need to be impressed. They need to see what they can build.