Israel's Project 545
Israel has earmarked over half a billion shekels ($145 million) in its 2025 budget to weaponize social media and ChatGPT in its largest U.S. propaganda push since it began carrying out a genocide in Gaza, according to newly filed FARA documents.
Israelâs Foreign Ministry hired U.S. firm Clock Towerârun by Trumpâs ex-campaign manager Brad Parscaleâto shape online discourse, including attempts to engineer how AI systems like ChatGPT, Grok, and Gemini respond to queries about Israel.
The campaignâcalled Project 545âaims for 50 million monthly impressions, with 80% of its content aimed at Gen Z on TikTok, Instagram, and YouTube.
A parallel program, Project Esther, is bankrolling U.S. influencers: contracts allow payments of up to $900,000, with a monthly budget reaching $250,000.
The plan begins with 5â6 influencers required to post 25â30 times per month, later expanding into larger networks with American agencies and Israeli content creators.
Influencers can earn anywhere from tens of thousands to hundreds of thousands of dollars.
Netanyahu, who personally met with influencers in New York earlier this month, called social media Israelâs âeighth frontâ and declared: âThe most important weapon today is social media.â
Drop Site / YNet News













