Assignment B - Step 3
Hillside Massage Therapy
Did the designer accurately convey the concept of the business or information represented through the choice of typeface?
No, this typeface is too decorative and active for a massage parlour. The typeface should be clean and relaxed. These are some of the following issues I found with the typeface choices of this sign.
Typeface:
The H, M,& T are different typefaces than the rest of the text > The title should have one typeface
There are four different typefaces on this sign when there only needs to be one
The sans-serif typeface for website URL is used inappropriately
Display type “Registered Massage Therapist” is also used inappropriately (tight kerning, extreme contrast in weight) > all caps are distracting because they don’t have the same cap height
Positioning:
The title is on the bottom of the sign
“Registered Massage Therapist” is on top of the title
Contact info is near the top of the sign
The text is not aligned > even “Registered Massage Therapist” and the title are not aligned
Contact info should not be centred
There should be no text under the image
The image should have its own place separated from the text
Rags are created on both sides
Textsize:
The phone number is the same size as the title > no sense of hierarchy
“Registered Massage Therapist” is too similar in size to the title > no sense of hierarchy
Colour:
The pale green on the H, M, & T is too subtle > even if the colour was prominent, viewers would read HMT; serving no purpose (unlike the brand M&M meat shops)
Is it readable? Why or why not?
No, it is not readable for the following reasons;
The slanted letters in the title are subtle, but they are not adding > Interfere with readability
Title typeface is not readable from the side of the road > Needs to be readable from a glance on the road
The decorative marks around some of the letters create more difficulty in reading
How might this typeface appeal to its intended audience (assuming it does!)
Look & Feel:
The image might appeal to some people. Relaxing grass, and having smooth skin while receiving a strong massage.
Colour:
The pale green on the H, M, & T is too subtle > even if the colour was prominent, viewers would read HMT; serving no purpose (unlike the brand M&M meat shops)
Vancouver Island Health Authority
Did the designer accurately convey the concept of the business or information represented through the choice of typeface?
Yes, Vancouver Island is portrayed through the mountain graphics. The wave of water represents health. The sans-serif typeface is modern, clean, and professional. These are some of the following reasons these typeface choices are strong in this sign.
Typeface:
Simple sans-serif typeface > reflects professionalism Two similar sans-serif typefaces with varied weights > strong weight contrast between the two
Positioning:
All text is left aligned
The H in “health” & U in “authority” show character relationship
Graphics are not overlapping > right aligned with each other and text
Water graphic fills in a potential rag
Is it readable? Why or why not?
Strong kerning and tracking in both typefaces
Strong sense of hierarchy through weight & size
Kerning is appropriate for “Vancouver Island” because it is all caps
Leading is good, and equal distance between lines of text and graphics
Readable from a distance
Strong kerning between A & V in “Vancouver”
How might this typeface appeal to its intended audience (assuming it does!)
These typefaces appeal to professional businesses, older people who have difficulty reading, and families. They are simple, to the point, and gets the message across in a glance. This is shown by the following;
Colour:
Consistent and minimal colour palette > same colour in graphics and text
One colour for each typeface
Look & Feel:
Blue shows professionalism and water
Water helps represent health and mountains for the Island
