#tumblception

In what ways do they use it?

Chipotle uses its blog to update their customers about what is going on with the company and also informs their followers about food related topics. Sometimes, they use their blog to interact with their followers.

What audiences do they connect with?

Their audience is other bloggers on tumblr and people who regularly read blog posts. People who enjoy food and food justice especially are targeted in their posts. 

Do you think it is effective? Why or why not?

I think their blog is effective because they use a lot of appealing pictures and witty blog post titles to draw audiences' attention into their posts. Their blog is effective to those who actually look at blogs. Their other social media accounts have a larger following.

I just blocked sherlock in Tumblr Savior, but damn if people aren't still terrible at tagging their posts.