#tripwires

The Tripwires: Get Young (2014) The Tripwires are survivors of the 1990’s Seattle rock explosion, but don’t expect anything approximate to grunge here. Instead, it’s lean power pop with smart lyrics and swagger, twin guitars dueling from right and left channels, catchy original melodies, and lots of harmonies. For folks who like guitars deployed in an ebullient two-and-a-half minute burst…

TRIPWIRES - SPACEHOPPER

The Tripwores: Makes You Look Around (2007)

If you expect a collection of 90’s-era, Seattle-area musicians to sound grungy, quasi-supergroup The Tripwires–made up of members of such bands as Screaming Trees, The Minus 5, Young Fresh Fellows and Supersuckers–would be a suprise.

But the surprise would be a pleasant one if you appreciate guitar pop with smart lyrics, knockout hooks, sweet guitar…

Marketing tripwires and how to avoid them

If there is a magic formula for marketing, no one I know has it. But there are marketing mistakes that typically have unpleasant consequences for your business. Here are some common marketing tripwires and how to avoid them. Not setting goals for your marketing efforts: Whatever type of marketing you’re doing, you won’t know if it’s working unless you know what you intend to accomplish. Set…