#transitads

I don’t think it will work, but nothing could come closer.

We’ve all seen work for opera companies, ballet companies, symphonies, and art museums where you can tell that the brief was, “Make it more accessible” and “Make it appeal to younger adults.”

My usual reaction is to sigh, shake my head, and mumble, “Good luck with that.”

Because, let’s face it, it’s a really tough sell to convince someone who’s not old and rich to buy a ticket to The Merry Widow that’s the same price as a Rihanna concert.

But if anything could compel a young person to at least visit an opera company’s site before being chased away by the ticket costs, it would be these from the English National Opera and their agency, Rose Design. The copy, images and art direction are just perfect.

Talk about media exposure!

There's nothing better than seeing something we put all our dedication into is finally out for the public to see. We've never been prouder!